Yet Another New iPhone Ad: 'Shopper'


Apple is continuing its rapid-fire release of new iPhone commercials, this time posting one entitled 'Shopper' to its iPhone ad gallery. The new ad again uses a narrative style to feature iPhone applications, demonstrating how an iPhone user could research espresso machines, ask for opinions from family and friends, and check prices.

The commercial first features Safari, showing the mobile web browser accessing the iPhone-formatted version of ProductWiki to research various espresso machines before the narrator uses the Messages application to send MMS messages to his wife's sister for opinions on color. After settling on a model, the narrator scans the barcode on the item using RedLaser ($1.99) to run a price check for other stores. Finding another store with a cheaper price, the narrator is linked directly to the Maps application for directions.