Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple Shareholder Meeting: CEO Succession Plan Rejected, Majority Director Vote Approved, Data Center Going Live
Apple held its annual shareholder meeting today at its corporate headquarters in Cupertino, California, an event presided over by Chief Operating Officer Tim Cook in the absence of Steve Jobs. Fortune aggregated some of the live coverage of the meeting, which for the most part went off as expected.
One of the most highly-publicized issues addressed during the meeting was a motion proposed by...
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iPad 2 Rumors: Apple Reducing Production Targets, New Mockups, Late March Availability?
While Apple is set to hold a March 2nd media event. apparently to introduce the second-generation iPad, we don't yet know when the device will actually go on sale. But regardless of the on-sale date, Apple may be reducing its initial production target in the face of low touch panel yields and last-minute design changes that have cut into the company's ability to pump out the new version at the...
U.S. Regulators Looking Into Kids' Overspending on In App Purchases
The Washington Post reports that the U.S. Federal Trade Commission has agreed to take a look at Apple's in app purchasing mechanism as complaints of children being able to spend hundreds of dollars on in-game purchases have continued to rise. The review is being sparked by a letter from U.S. Represenative Ed Markey expressing concern over how such purchases are being marketed to young children ...
Apple Issues Invitations for March 2nd Media Event to Introduce Next-Generation iPad
The Loop reports that Apple has officially issued invitations to a media event scheduled for next Wednesday, March 2nd, with the graphics suggesting that Apple will indeed introduce the next-generation iPad at the event. The invitation comes with the tagline "Come see what 2011 will be the year of." Apple on Wednesday sent an invitation to media inviting them to a special event on March 2 in...
Apple Slices iAd Buy-In Fee for Advertisers in Half
All Things Digital reports that Apple has cut in half the minimum commitment for advertisers to participate in its iAd program. The minimum buy-in set for the program's launch last July was $1 million, but Apple has apparently reduced that number to $500,000 in order to entice new advertisers unwilling to spend a full $1 million to come on board. The new entry point is $500,000, a significantly...
iPod Nano Software Update Enhances Sleep Button Controls
Apple yesterday released a software update (Version 1.1) for the current sixth-generation iPod nano, adding new functionality to the device's sleep/wake button to allow users to turn the device completely off and to customize the double-click functionality of the sleep/wake button to control audio playback. The changes are detailed in a new support document.
With the update, users can now...
Apple's Secret Retail Staff Meeting About 'Joint Venture' Genius Bar Services for Businesses?
BGR reports that Apple's "secret" meeting for retail store employees scheduled for this coming Sunday is regarding a new service known as "Joint Venture" that will bring Genius Bar services to small businesses and professional-level consumers in the form of telephone consultations and on-site visits. First rumored back in March of last year, Joint Venture is an extension of Apple's current...
Mac OS X 10.6.7 Build 10J860 Seeded to Select Developers
Just five days after the previous seed, MacRumors has received word that Apple has seeded a new version of Mac OS X 10.6.7, termed Build 10J860, to a select set of developers.
As with the previous build, Apple lists no known issues and asks developers to focus their testing on Safari, Mac App Store, AirPort, Bonjour, SMB, and Graphics Drivers.
Apple's software development cycles are of...
Apple's U.S. Mac Sales Up 20% in January
AppleInsider reports on a new research note from Piper Jaffray's Gene Munster relating data from NPD regarding January sales of Apple's Mac computers. According to the report, Apple's Mac sales were up 20% year-over-year in the month, performance Munster believes puts Apple on track to at least meet analyst expectations of 3.6 million Mac sales during the current quarter. Currently, investors...
Apple Tops 2010 Film Product Placement Awards
Branding website Brandchannel today announced the results of its annual Brandcameo Product Placement Awards, offering a look at the brands and products featured in the films that topped the U.S. box office in 2010. According to the survey, Apple topped the overall charts with its products appearing in 30% of the top films for the year. Apple products appeared in 30% of all films that were...
Media Event for Next-Generation iPad Set for March 2nd? [Updated]
All Things Digital reports that Apple has scheduled a media event for March 2nd where the company is expected to introduce the next-generation iPad. To those who intensely cares about this kind of stuff - which would be pretty much everyone in the tech ecosystem - Apple will hold its much-anticipated event on March 2, where the tech giant seems poised to unveil a new version of its hugely...
Verizon Offering Discounted iPhone Plans to Apple Retail Store Employees
ifoAppleStore reports that Verizon is offering excellent deals on service plans for Apple's retail store employees, encouraging them to switch over to the carrier's services for their wireless needs. According to tipsters, employees can pay the non-subsidized price of $649.99 for a 16 Gb iPhone 4, for example, and then pay just $25 a month for 1,500 monthly minutes, along with unlimited texts...
Rumors of iPhone 5, iPad 2 'Delays' Called Untrue [Updated]
Over the past day, a pair of analyst reports have suggested that Apple's second-generation iPad and fifth-generation iPhone will see their launches delayed beyond their previously-planned windows, due in part to design changes and other "issues" with production.
But according to The Loop's Jim Dalrymple, these claims are simply untrue. While Dalrymple is careful to note that he doesn't know...
Apple Scheduling 'Secret' Retail Store Employee Meeting? [Updated]
AppleInsider reports that Apple has requested that its retail store employees sign non-disclosure agreements in advance of an "all-hands" meeting that the report claims could come in advance of a media event. People familiar with the company's retail plans revealed that Apple employees on Monday were asked to sign non-disclosure forms. Those who did not sign are said to be excluded from the next ...
Apple to Update iMac Alongside or Soon After MacBook Pro?
In a report touching on Apple's imminent MacBook Pro refresh widely expected to occur this Thursday, DigiTimes briefly suggests that Apple may also update its iMac line either alongside or soon after the notebook line's update. In addition, the iMac update may see a change in screen size offerings from the current 21.5- and 27-inch models. In addition to notebooks, the supply chain sources also ...
No Fifth-Generation iPhone Launch Until September?
Following close on the heels of analyst claims that Apple made last-minute design changes to the second-generation iPad that will see the device not launch until June, Business Insider now reports that FBR Capital Markets analyst Craig Berger is similarly predicting that the fifth-generation iPhone may not make an appearance until September. Berger writes, "For the iPhone 5, we continue to hear...
Apple Reportedly Looking to Offer 24-Bit Music Files in iTunes Store
CNN reports that Apple is in talks with record labels to increase the quality of music sold through the iTunes Store, boosting the music from a 16-bit format to a 24-bit format. Professional music producers generally capture studio recordings in a 24-bit, high-fidelity audio format. Before the originals, or "masters" in industry parlance, are pressed onto CDs or distributed to digital sellers...
New MacBook Pros to Carry Larger Trackpads, Dedicated SSD for Mac OS X?
While all signs are pointing to updated MacBook Pros appearing later this week, most likely on Thursday, details on what changes might be included have been rather scant. But a new report from BGR now offers a few claims about what might be included beyond an upgrade to Intel's Sandy Bridge processors.
The first tidbit of information claims that the new MacBook Pros will offer larger...
Market Research Survey References 'iPod3D'
Several MacRumors readers have alerted us that they recently participated in an online market research survey in which respondents were asked to identify how familiar they were with a variety of iOS devices and other portable devices. Among the devices presented to respondents was an "iPod3D", which was accompanied by the following description: iPod3D, which plays movies in 3D and requires...
Apple Preparing to Open First Alaskan Retail Store in Anchorage
Apple retail store location at Fifth Avenue Mall in Anchorage, Alaska
ifoAppleStore reports that new job listings from Apple confirm earlier rumors that the company is preparing to open a retail store in the Fifth Avenue Mall in Anchorage, Alaska. The new store would be the company's first in Alaska and furthest-north of all of Apple's stores around the world. According to the original tip,...
