Everything Apple Plans to Debut Today, According to Bloomberg - MacRumors
Skip to Content

Everything Apple Plans to Debut Today, According to Bloomberg

Apple's "Awe dropping" fall event is scheduled for Tuesday, September 9, and Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal.

apple event september 2025 interactive logo
Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months:

  • iPhone 17
    • Larger 6.3-inch display with ProMotion
    • A19 chip
  • iPhone 17 Air
    • 5.5mm thick
    • A19 chip
    • Single camera
    • Reduced battery life
    • 6.6-inch display with ProMotion
    • eSIM replacing physical SIM
    • Apple C1 modem
    • Sky blue color
  • iPhone 17 Pro Models
    • New rear runway-style camera bump
    • 48MP telephoto lens (up from 12MP)
    • New variable aperture system
    • Simultaneous front-and-back video capture
    • New two-thirds rear cutout for wireless charging
    • A19 Pro chip
    • Increased battery life
    • Aluminum frame
    • New orange color
  • Apple Watch Ultra 3
    • Slightly larger display (matching Series 10)
    • S11 chip
    • 5G Redcap cellular
    • Satellite connectivity
  • Apple Watch Series 11
    • New screen with increased brightness
    • New color and band offerings
  • Apple Watch SE
    • New display
    • Faster chip
  • AirPods Pro 3
    • Heart-rate monitor
    • Smaller charging case matching AirPods 4
    • Live translation

Apple is also launching new accessories for the iPhone 17 lineup, including a revamped non-leather case replacing the company's ill-received FineWoven cases, an iPhone 4 bumper-like case for the iPhone 17 Air, and a "pricey, high-end" cross-body strap that has apparently been a priority of the company's design team.

Bear in mind that Gurman's summary is not exhaustive and omits several other key changes to the above devices that have been rumored from other sources. For everything we know, be sure to check out our dedicated roundups for iPhone 17, iPhone 17 Air, iPhone 17 Pro, AirPods Pro, and Apple Watch Ultra 3.

Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

Popular Stories

homepod apple tv nearly ready

New Apple TV and HomePod Mini Reportedly 'Nearly Ready to Launch'

Tuesday July 28, 2026 7:14 am PDT by
New models of the Apple TV and HomePod mini are "nearly ready to launch," with Apple planning to release them "this fall," according to Bloomberg's Mark Gurman. In other words, the devices would likely launch around September or October. The report said both devices will be equipped with faster processors that support Siri AI. Earlier rumors claimed the next Apple TV would be equipped with...
airpods pro 3 orange

AirPods With Cameras Could Arrive Sooner Than Expected

Monday August 3, 2026 7:13 am PDT by
Apple's first camera-equipped AirPods could launch as soon as next month, according to Bloomberg's Mark Gurman. Apple has reportedly spent years working on camera-equipped AirPods under the code name "B798," as part of a broader AI wearables push that also encompasses smart glasses and a wearable AI pendant. That model had been on track for a 2026 release before slipping to 2027. In his...
Apple Glasses Pink Feature

Apple's Smart Glasses Could Become Its Next Health Device

Monday August 3, 2026 7:54 am PDT by
Apple wants its future glasses and headsets to double as health and fitness devices, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said the ambition traces back to Vision Pro's early development, when Apple weighed a number of ambitious health and fitness features for the headset. Among the ideas Apple explored was a Vision Pro-native take on...