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Ads in Threads Expand to More Users

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Threads users in more than 30 countries will start seeing ads on the social network as of today, according to Instagram lead Adam Mosseri. Threads parent company Meta is rolling ads out to additional locations after testing them with a limited number of users in the United States.

instagram threads app
On Threads, Mosseri said that ads are expanding more broadly, and that the company's goal is for them to "enhance your overall experience."

Ads will show up in the Threads feed between posts on Threads, and will be delivered in select markets to begin with, before rolling out to additional markets in the future. ‌Meta‌ has so far tested ads with a limited number of advertisers, but now all advertisers globally will be able to display ads on Threads.

"People come to ‌Meta‌'s apps for a personalized experience that helps them discover businesses and content they love—ads are an essential part of enabling this. To help people deepen connections with businesses they love, we are expanding ads in Threads to all eligible advertisers globally," reads Meta's blog post on the ad expansion.

Tag: Threads

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Top Rated Comments

N
neuropsychguy
18 months ago
Ads will “enhance your overall experience” like developing sepsis enhances your life experience.
Score: 32 Votes (Like | Disagree)
supremedesigner Avatar
supremedesigner
18 months ago
Hard pass. I still refused to use Meta products.
Score: 17 Votes (Like | Disagree)
EBone12355 Avatar
EBone12355
18 months ago
Ads to "enhance your overall experience" 🤣🤣🤣
Score: 13 Votes (Like | Disagree)
jz0309 Avatar
jz0309
18 months ago

On Threads, Mosseri said that ads are expanding more broadly, and that the company's goal is for them to "enhance your overall experience."
I had no idea that ads would enhance my overall experience ...
I shall change my TV subscriptions for the ad-free plans to plans with ads immediately.
I am so glad this guy educated me ...
/s
Score: 12 Votes (Like | Disagree)
Ta_whirimatea Avatar
Ta_whirimatea
18 months ago

Threads users in more than 30 countries will start seeing ads on the social network as of today, according to Instagram lead Adam Mosseri ('https://www.threads.net/@mosseri/post/DIyxg_ctfwd'). Threads parent company Meta is rolling ads out to additional locations after testing them with a limited number of users in the United States.



On Threads, Mosseri said that ads are expanding more broadly, and that the company's goal is for them to "enhance your overall experience."

Ads will show up in the Threads feed between posts on Threads, and will be delivered in select markets to begin with, before rolling out to additional markets in the future. Meta has so far tested ads with a limited number of advertisers, but now all advertisers globally will be able to display ads on Threads.

"People come to Meta's apps for a personalized experience that helps them discover businesses and content they love—ads are an essential part of enabling this. To help people deepen connections with businesses they love, we are expanding ads in Threads to all eligible advertisers globally," reads Meta's blog post ('https://www.facebook.com/business/news/introducing-ads-in-threads') on the ad expansion.

Article Link: Ads in Threads Expand to More Users ('https://www.macrumors.com/2025/04/23/ads-in-threads-expand-to-more-users/')
Meta is the cancer of the internet.
Score: 9 Votes (Like | Disagree)
A
Anonymous123
18 months ago
Perfect example of platform decay, although it also has different name…

Description straight from Wikipedia: “a pattern in which online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.”
Score: 9 Votes (Like | Disagree)
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