iPhone 16E to Debut Wednesday? Apple's Budget iPhone May Get a New Name

Apple's upcoming budget iPhone might not be called the iPhone SE 4 after all, with Bloomberg's Mark Gurman lending credence to rumors of a potential name change for the device being unveiled this Wednesday.

iPhone 16 E Feature 1
In his latest Power On newsletter, Gurman mentions Apple CEO Tim Cook's recent social media announcement about a new product unveiling on February 19, in which Cook teased the "newest member of the family." According to Gurman, this phrasing seems to imply that Apple plans to position the device as a fresh addition to the lineup rather than a continuation of the SE series.

The statement adds weight to recent claims from leakers that Apple could brand the device as "iPhone 16E" instead of iPhone SE 4. Gurman doesn't explicitly confirm this naming scheme (or potential variations of it) but he is surely aware of the rumors, and notes that a new name "makes complete sense" given the dramatic overhaul the budget iPhone is receiving. So we could indeed see an iPhone 16E, iPhone 16e, iPhone 16 SE, or something else, depending on what branding Apple has decided to go with.

The device is expected to adopt an iPhone 14-style design with a 6.1-inch OLED display, Face ID, an Action button, and significant internal upgrades including a new Apple-designed 5G modem, 8GB of RAM, and the same A18 chip found in the iPhone 16 series. The A18 chip inclusion in particular is a major departure from previous SE models, which typically recycled older iPhone designs and technology. It also means the device will support Apple Intelligence, bringing flagship performance at a much more affordable ~$500 price.

If accurate, the rebranding would mark the end of the iPhone SE line, which has served as Apple's budget offering since 2016. The move could indicate Apple's intention to bring its affordable iPhone into the flagship fold, both in terms of features and marketing.

The new budget iPhone is expected to be announced via press release on Wednesday, February 19, with pre-orders likely following shortly after.

Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)
Related Forum: iPhone

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Top Rated Comments

jayducharme Avatar
19 weeks ago
iPhone 16 E makes perfect sense. The E is for “effordable”.
Score: 34 Votes (Like | Disagree)
MRSugarD Avatar
19 weeks ago
As the iPhone SE will be sold for many years it would make sense to just name it the SE. The SE 4 in this case. Any additional number (e.g. 16) will make it sound more dated every September.
Score: 26 Votes (Like | Disagree)
Paddle1 Avatar
19 weeks ago
"The A18 chip inclusion in particular is a major departure from previous SE models..." ? Every iPhone SE has had the latest chip.
Score: 26 Votes (Like | Disagree)
locovaca Avatar
19 weeks ago

and no access to Apple Intelligence
For some of us this is a feature, not an omission...
Score: 17 Votes (Like | Disagree)
Basic75 Avatar
19 weeks ago

The A18 chip inclusion in particular is a major departure from previous SE models, which typically recycled older iPhone designs and technology.
MacRumors can't even get the basics right.

The first iPhone SE had the latest and greatest A9 chip.

The second iPhone SE had the latest and greatest A13 chip.

The third iPhone SE had the latest and greatest A15 chip.
Score: 11 Votes (Like | Disagree)
Channan Avatar
19 weeks ago

iPhone 16 E makes perfect sense. The E is for “effordable”.
16 F baby and the F is for fenomenal
Score: 8 Votes (Like | Disagree)