Apple Vision Pro Launches in Two More Countries

Apple Vision Pro launched in stores and began arriving to customers today in South Korea and the United Arab Emirates. In addition, customers can now schedule a free 30-minute appointment to demo the headset at Apple Store locations in both countries.

Apple Vision Pro with battery Feature Blue Magenta
Apple has localized Vision Pro pages in South Korea and the United Arab Emirates with more details about the headset, for those unfamiliar.

Apple first released the Vision Pro in the U.S. in February, with pricing starting at $3,499. In June and July, the headset launched in Australia, Canada, France, Germany, the U.K., China, Hong Kong, Japan, and Singapore. With the additions of South Korea and the United Arab Emirates, the headset is now available in 12 countries and regions.

In July, research firm IDC estimated that Vision Pro sales would total less than 500,000 units this year. In a recent interview, Apple CEO Tim Cook acknowledged that the Vision Pro is not a mass-market product due to its high price.

"At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have tomorrow's technology today—that's who it's for. Fortunately, there's enough people who are in that camp that it's exciting."

Currently in beta, visionOS 2.2 adds an ultra-wide mode to the Mac Virtual Display feature.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

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Top Rated Comments

mgmacius Avatar
20 weeks ago
Oh, look! 5 more sales this year!
Score: 14 Votes (Like | Disagree)
W£S Avatar
20 weeks ago
I was dead against it till I tried it at the Apple Store. It is an amazing product. I think the price is high. But if you have the right use case, I think it is reasonably priced. Just that not many will have that kind of use case.

I will probably keep the set I recently bought as version 2.2 beta shows that Apple has a clear “vision” of what it wants to achieve in the longer term. It can only get better….
Score: 12 Votes (Like | Disagree)
Janschi Avatar
20 weeks ago
Two more countries where its not going to sell well
Score: 12 Votes (Like | Disagree)
PhoenixAnhart Avatar
20 weeks ago
They need to keep launching in more countries. Otherwise it will never truly take off once cheaper versions are made available.
Score: 11 Votes (Like | Disagree)
Strellson2024 Avatar
20 weeks ago
Still not available in Switzerland, which i truly dont understand. Language wise, German and French is already covered. Plus Switzerland is an iphone country with a very high market share and the Swiss are more willing to buy expensive items.
Score: 11 Votes (Like | Disagree)
iLuddite Avatar
20 weeks ago
Hope it does well. I can't afford it and honestly can't say I'd buy one if I had the means (I'd likely start with an M4 MacBook Pro) but I want to see Apple succeeding and I wish them greater success with successive generations.
Score: 9 Votes (Like | Disagree)