Apple Vision Pro Unlikely to Hit 500,000 Sales This Year, Says IDC

Apple's Vision Pro spatial computing headset has yet to sell 100,000 units in the quarter since it launched in the U.S. in February, according to market tracker IDC (via Bloomberg).

Apple Vision Pro at Steve Jobs Theater
The device is projected to see a 75% drop in domestic sales in the current quarter, but the launch of Vision Pro internationally this month is expected to offset that decline.

IDC believes that a more affordable version at roughly half the price of the current $3,500 unit should rekindle interest in 2025, but sales are not expected to rise significantly over the coming year. Apple Vision Pro is set to launch in the United Kingdom, Canada, Australia, France, and Germany on Friday, July 12.

Reviews for the device have been mixed overall. For the most part, users have been impressed with the hardware and the technology introduced by the Vision Pro, but there are questions about the actual function of the device, the intuitiveness of the gesture-based control, the weight and comfort, and VR in general. Users have also been critical of the lack of content for the device.

"The Vision Pro's success, regardless of its price, will ultimately depend on the available content," said Francisco Jeronimo, vice president at IDC. "As Apple expands the product to international markets, it's crucial that local content is also made available."

Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to the complexity of manufacturing, according to analyst Ming-Chi Kuo. However, Apple is said to be already working on a new version of the ‌‌Apple Vision Pro‌‌ for 2025 that will be priced more affordably. IDC's Jeronimo predicts that will more than double sales when it arrives in the latter half of 2025.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
macbook pro january

Best Buy's Black Friday in July Sale Takes Up to $700 Off M3 MacBook Pro for Members

Monday July 15, 2024 11:05 am PDT by
Best Buy's "Black Friday in July" sale is in full swing today, and in addition to a few iPad Air discounts we shared earlier, there are also some steep markdowns on the M3 MacBook Pro. You will need a My Best Buy Plus or Total membership in order to get some of these deals. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small...
ipaos 18 image playground

Apple Releases First iOS 18 and iPadOS 18 Public Betas

Monday July 15, 2024 1:16 pm PDT by
Apple today provided the first betas of iOS 18 and iPadOS 18 to public beta testers, bringing the new software to the general public for the first time since the Worldwide Developers Conference in June. Apple has seeded three developer betas so far, and the first public beta includes the same content that's in the third developer beta. Subscribe to the MacRumors YouTube channel for more videos. ...

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Generic iOS 18 Feature Real Mock

Apple Seeds Revised Third Betas of iOS 18 and iPadOS 18 to Developers

Monday July 15, 2024 10:09 am PDT by
Apple today seeded updated third betas iOS 18 and iPadOS 18 to developers for testing purposes, with the software coming a week after Apple initially released the third betas. Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the ‌iOS 18/iPadOS 18‌ Developer Beta ...

Top Rated Comments

dannyyankou Avatar
1 week ago
It's difficult to convince people to buy a $3500+ pair of computer goggles.

And no, this is not the same as Steve Ballmer laughing at the iPhone.
Score: 50 Votes (Like | Disagree)
Compile 'em all Avatar
1 week ago
I am a big Apple fan and built myself several (featured by Apple) apps in the early days of the apps store. Adopting new technology is no issue for me but €4000 is extremely hard to justify for something I will rarely use at home. 4K for a MacBook that will be used daily for work is no problem, 1.5k for an iPad will outlive several iPhones by years is a great investment. But 4K for a first gen product with limited use is a hard sell.
Score: 35 Votes (Like | Disagree)
ZiBart Avatar
1 week ago
If you consider returns, its unlikely to hit 250k in sales this year.
Score: 29 Votes (Like | Disagree)
epox999 Avatar
1 week ago
Product is unreasonably expensive and far too limited in scope for regular consumers, still waiting for the "killer app" for this.

Would need to be under $1000 for most users to consider it, still blows my mind this is 7x-8x the cost of other VR headsets
Score: 24 Votes (Like | Disagree)
Sir Ruben Avatar
1 week ago
It will sell to the bored rich people looking for the next purchase to entertain them for a few hours. Beyond that sales will sharply drop off.
Score: 24 Votes (Like | Disagree)
DelayedGratificationGene Avatar
1 week ago
Slowly but surely interest is gaining. It’s not going to be as fast as a $500 iPhone but it’ll get there. FB groups keep adding members and search Apple Vision Pro news and you’ll get more and more articles.
Score: 24 Votes (Like | Disagree)