Apple Vision Pro Launches: 'The Era of Spatial Computing Has Arrived'

Apple Vision Pro launches in the U.S. today, with in-store pickups, demo sessions, and deliveries to customers now underway in the country.

Apple Fifth Avenue Vision Pro Launch
Apple's first-ever mixed reality headset offers both augmented and virtual reality features, and it is controlled with a combination of your eyes, hands, and voice. Apple describes the device as a "spatial computer" instead of a headset.

"The era of spatial computing has arrived," said Apple CEO Tim Cook. "Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore."



Apple Stores in the U.S. open at 8 a.m. local time today, and they are all offering customers free Vision Pro demos on a first-come, first-served basis through Sunday. It is also possible to reserve a Vision Pro demo online for Monday, February 5 or later.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
maxresdefault

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

RammyXX Avatar
25 weeks ago
I just don't see the appeal of the Vision Pro at the moment. "Spatial computing" appears to be a solution in search of a problem. Once they can fit the tech into ordinary glasses I will be interested, but I dread a future in which people seclude themselves even more from the world, as if they don't already spend enough time looking at their smartphone screens.
Score: 15 Votes (Like | Disagree)
chaosbunny Avatar
25 weeks ago
I have seen the release of many tech products. Some were good, some were bad, some evolved, some had their time and disappeared, some I bought, some I refused. But the Vision Pro is the first one I’m almost afraid of. I know enough people who can’t put their smartphone down for more than 2 minutes while their sitting in a restaurant talking to me. They constantly look at their phone in an almost shy, embarrassed way. They know it’s not polite, but it’s their addiction. Or think of teenagers barely leaving their rooms, their eyes glued to the digital world, rather chatting with their fake “friends” instead of meeting real ones. Giving them the Vision Pro is like giving heroin to an alcoholic. When I talk to someone, I don’t want to look into some digital replicas of their eyes while they are constantly checking their social media. People refused 3D TVs, so maybe there is hope that the Vision Pro does not become mainstream.
Score: 14 Votes (Like | Disagree)
Timo_Existencia Avatar
25 weeks ago
Perhaps we can use this thread to once and for all make your future predictions about the Apple Vision Pro. Just to record it for all time... :)

My prediction: Apple is long-term committed to this project. As many have pointed out, it doesn't really replace anything, so Apple is at the very forefront of Spatial Computing. It's a bit like IBM in the early days of computing.

I think the AVP will sell about 750,000 units this year, assuming that Apple can produce them. Over the course of the next year, there will be some remarkable apps developed and released for the product. Also, this will get a boost by enterprise endeavors in a way that Apple has rarely seen. Apple will also release some new categories of native apps specifically designed for Vision OS

Vision OS 2.0 will be released about a year from now.

The AVP won't see an upgrade for two years. It will be 10% lighter, but refine and extend features. It will cost 20% less. Used AVP's at that time will sell for about 50% of new cost.

By the third year, Apple will release a significantly smaller version, an SE version, that won't have all the same features as the Pro model. It will sell for around $1500.

By year five, Apple Vision Pro will not be thought of as novel. It will have established uses, and its growth will be about 50% per year.
Score: 13 Votes (Like | Disagree)
Ice-Cube Avatar
25 weeks ago
Just in time for Valentine's day. The perfect gift to keep your partner occupied and their face in another dimension.
Score: 11 Votes (Like | Disagree)
cashville2400 Avatar
25 weeks ago
Although I am not going to purchase one today. I am looking forward to seeing the future of this device. Probably going to set up a demo over the weekend.

Update: I got in about 9 am this morning and did a demo. It was a very interesting experience.
Score: 10 Votes (Like | Disagree)
Timo_Existencia Avatar
25 weeks ago
I think Steve Jobs would be very excited today...

Score: 8 Votes (Like | Disagree)