Apple Vision Pro Launches: 'The Era of Spatial Computing Has Arrived'

Apple Vision Pro launches in the U.S. today, with in-store pickups, demo sessions, and deliveries to customers now underway in the country.

Apple Fifth Avenue Vision Pro Launch
Apple's first-ever mixed reality headset offers both augmented and virtual reality features, and it is controlled with a combination of your eyes, hands, and voice. Apple describes the device as a "spatial computer" instead of a headset.

"The era of spatial computing has arrived," said Apple CEO Tim Cook. "Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore."



Apple Stores in the U.S. open at 8 a.m. local time today, and they are all offering customers free Vision Pro demos on a first-come, first-served basis through Sunday. It is also possible to reserve a Vision Pro demo online for Monday, February 5 or later.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

RammyXX Avatar
23 weeks ago
I just don't see the appeal of the Vision Pro at the moment. "Spatial computing" appears to be a solution in search of a problem. Once they can fit the tech into ordinary glasses I will be interested, but I dread a future in which people seclude themselves even more from the world, as if they don't already spend enough time looking at their smartphone screens.
Score: 15 Votes (Like | Disagree)
chaosbunny Avatar
23 weeks ago
I have seen the release of many tech products. Some were good, some were bad, some evolved, some had their time and disappeared, some I bought, some I refused. But the Vision Pro is the first one I’m almost afraid of. I know enough people who can’t put their smartphone down for more than 2 minutes while their sitting in a restaurant talking to me. They constantly look at their phone in an almost shy, embarrassed way. They know it’s not polite, but it’s their addiction. Or think of teenagers barely leaving their rooms, their eyes glued to the digital world, rather chatting with their fake “friends” instead of meeting real ones. Giving them the Vision Pro is like giving heroin to an alcoholic. When I talk to someone, I don’t want to look into some digital replicas of their eyes while they are constantly checking their social media. People refused 3D TVs, so maybe there is hope that the Vision Pro does not become mainstream.
Score: 14 Votes (Like | Disagree)
Timo_Existencia Avatar
23 weeks ago
Perhaps we can use this thread to once and for all make your future predictions about the Apple Vision Pro. Just to record it for all time... :)

My prediction: Apple is long-term committed to this project. As many have pointed out, it doesn't really replace anything, so Apple is at the very forefront of Spatial Computing. It's a bit like IBM in the early days of computing.

I think the AVP will sell about 750,000 units this year, assuming that Apple can produce them. Over the course of the next year, there will be some remarkable apps developed and released for the product. Also, this will get a boost by enterprise endeavors in a way that Apple has rarely seen. Apple will also release some new categories of native apps specifically designed for Vision OS

Vision OS 2.0 will be released about a year from now.

The AVP won't see an upgrade for two years. It will be 10% lighter, but refine and extend features. It will cost 20% less. Used AVP's at that time will sell for about 50% of new cost.

By the third year, Apple will release a significantly smaller version, an SE version, that won't have all the same features as the Pro model. It will sell for around $1500.

By year five, Apple Vision Pro will not be thought of as novel. It will have established uses, and its growth will be about 50% per year.
Score: 13 Votes (Like | Disagree)
Ice-Cube Avatar
23 weeks ago
Just in time for Valentine's day. The perfect gift to keep your partner occupied and their face in another dimension.
Score: 11 Votes (Like | Disagree)
cashville2400 Avatar
23 weeks ago
Although I am not going to purchase one today. I am looking forward to seeing the future of this device. Probably going to set up a demo over the weekend.

Update: I got in about 9 am this morning and did a demo. It was a very interesting experience.
Score: 10 Votes (Like | Disagree)
Timo_Existencia Avatar
23 weeks ago
I think Steve Jobs would be very excited today...

Score: 8 Votes (Like | Disagree)