Apple Shares 17-Minute Video Announcement and Ad for the New MacBook Pros and M4 Chip

Wednesday October 30, 2024 8:12 am PDT by Joe Rossignol

Apple today shared a 17-minute announcement video on YouTube for the new 14-inch and 16-inch MacBook Pro models, which feature M4, M4 Pro, and M4 Max chip options, Thunderbolt 5 support for higher-end configurations, and more.

To learn more, read our coverage of Apple's announcements for the base 14-inch MacBook Pro and the higher-end 14-inch and 16-inch models.

Apple also shared an ad for the M4 chip, which is shown after the end credits in the full 17-minute announcement video as well:

The new MacBook Pro models are available to pre-order today and launch on Friday, November 8.

Be sure to check out Apple's video announcement for the new iMac and the new Mac mini if you missed those earlier this week.

Related Roundup: MacBook Pro

Buyer's Guide: MacBook Pro (Buy Now)

Related Forum: MacBook Pro

Popular Stories

apple silicon mac lineup 2024 feature purple

Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by Hartley Charlton

Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...

• 129 comments

MacBook Ultra OLED Touch Panel to Be Exclusively Supplied by Samsung

Tuesday July 28, 2026 2:16 am PDT by Tim Hardwick

Apple will exclusively rely on Samsung Display for the production of OLED touch panels for its redesigned upcoming MacBook Pro models, according to a new report from Korea-based The Elec. Citing industry sources, the publication says that the 14-inch and 16-inch panels will be produced at Samsung's 8.6-generation OLED line at Asan, in Korea's South Chungcheong Province. The estimated initial ...

• 33 comments

6 Display Upgrades Coming With Apple's Redesigned MacBook Pro

Tuesday July 28, 2026 3:17 am PDT by Tim Hardwick

Apple is expected to give the MacBook Pro its biggest redesign in years with a next-generation model rumored to arrive in early 2027. The overhaul is expected to include a thinner design, Apple's next-generation M5 Pro and M5 Max chips, a Dynamic Island replacing the notch, and support for touchscreen input for the first time on a Mac. Here's a closer look at six features of the new displays ...

Top Rated Comments

Jeaz

23 months ago

Blink and you miss it announcement but Cyberpunk 2077 coming to macOS early next year.

Score: 14 Votes (Like | Disagree)

cutlub

23 months ago

As one of the last Apple fans on MR, I must say it’s been an excellent week.

Score: 13 Votes (Like | Disagree)

Apple Knowledge Navigator

23 months ago

Man all these attractive Apple employees, I’m sold before they even said the specs

Score: 11 Votes (Like | Disagree)

tim-apple-silicon

23 months ago

Did they really show a scientist using Apple Intelligence to generate an AI-image for their science paper? :tone-deaf

Score: 10 Votes (Like | Disagree)

waquzy

23 months ago

I’m so sick of hearing about Apple Intelligence… give it a rest already ffs

Score: 8 Votes (Like | Disagree)

JohannesO

23 months ago

I sh*t my pants 😂 please watch until the end!
#effortlesspower "Dramatization. Do not attempt." 🤣

Here the end of the MacBook Pro presentation as a clip: