Apple Store Taken Down Ahead of WWDC Keynote With iOS 18 and More

Apple has taken down its online store ahead of its WWDC 2024 keynote at 10 a.m. Pacific Time today. This is a common marketing tactic for the company.

WWDC 2024 Apple Store Down
During the keynote, Apple is expected to unveil major software updates across its platforms, including iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 18, visionOS 2, and more. Apple's online store going down ahead of events often means new hardware will be announced too, but we will simply have to wait and see if that is the case.

Three possibilities for the store being down could include a minor product release like AirPods Max with a USB-C port, international availability of the Apple Vision Pro headset, or preparations for Apple's annual "Back to School" promotion for students. Alternatively, maybe Apple just took down the store to create additional hype.

In any case, we'll find out in a matter of minutes!

Related Roundup: WWDC 2024

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Top Rated Comments

vegetassj4 Avatar
2 weeks ago
New Mac Studio...I've been looking to step up from my M1 mini and/or 2019 Intel iMac.

Or...maybe even the rumored MacBook Studio

Attachment Image
Score: 13 Votes (Like | Disagree)
asiga Avatar
2 weeks ago
Did they really need to close the store for 1h:45m just for not releasing anything?
Score: 5 Votes (Like | Disagree)
KrazyBear15 Avatar
2 weeks ago
Hopefully new Apple TV!
Score: 5 Votes (Like | Disagree)
Chancha Avatar
2 weeks ago
Guys chill, it will just be the Magic Mouse updated with type-C.
Port still at the bottom of course.
Score: 4 Votes (Like | Disagree)
PBG4 Dude Avatar
2 weeks ago

New Mac Studio...I've been looking to step up from my M1 mini and/or 2019 Intel iMac.

Or...maybe even the rumored MacBook Studio

Cool! They’ve finally updated the PowerBook G5!

Attachment Image
Score: 2 Votes (Like | Disagree)
tonywalker23 Avatar
2 weeks ago
PLEASE PLEASE PLEASE let it be an original iPod with the scroll wheel like Phil had in the airplane, just with an ssd inside and bluetooth.

I want to believe
Score: 2 Votes (Like | Disagree)