Gurman: No Hardware at WWDC, Next Apple TV No Longer Coming Soon

Bloomberg's Mark Gurman does not expect Apple to announce any new hardware during its WWDC 2024 keynote on June 10.

apple tv 4k yellow bg feature
"There's no hardware slated to be announced at WWDC, unless Apple unexpectedly previews a new device launching later (to be clear: I don't expect that)," said Gurman, in his Power On newsletter today.

Notably, Gurman now says a new Apple TV model "isn't imminent," despite previously reporting that Apple was aiming to release a new Apple TV in the first half of 2024. The current Apple TV was introduced in October 2022.

Here is when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012

The next Apple TV is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next Apple TV could have a $99 starting price in the U.S., down from $129 currently.

No major design changes have been rumored for the next Apple TV specifically, but Gurman said Apple has considered adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls on the TV, but this currently requires using the rear camera on a connected iPhone or iPad.

Related Roundup: WWDC 2024

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Top Rated Comments

GrayFlannel Avatar
2 weeks ago
It seems he has all his bases covered.
Score: 42 Votes (Like | Disagree)
abatabia Avatar
2 weeks ago
As I keep saying and feeling, software needs work, hardware does not
Score: 42 Votes (Like | Disagree)
turbineseaplane Avatar
2 weeks ago
There goes my outside hope for the iPad Mini 7, some M4 MacBooks or an updated Apple TV

Sounds like a entire presentation about "AI stuff coming later this year"

Major "meh" for me

So many product lines are just in really weird spots of "not much has happened in a long time"
Apple seems to have really screwed the pooch with Car & VR headset distractions and now trying to throw an AI hail mary
Score: 36 Votes (Like | Disagree)
nfl46 Avatar
2 weeks ago
Hardware isn’t Apple’s problem, it’s software. Most of their devices have processors that are more than enough to last many years but the software is lackluster. The iPad is a prime example…all that hardware power but nothing on the software side to take advantage of it.
Score: 34 Votes (Like | Disagree)
Crow_Servo Avatar
2 weeks ago
IMO, WWDC should be just about software. As fun as it is for Apple to announce hardware, it feels weird to me when they do it at this software event.

Plus, I never expected the Apple TV to be refreshed at this time. That rumor didn’t make sense to me, since I’d anticipate an A18 or A19 chip in the next Apple TV, depending on when it is released.
Score: 27 Votes (Like | Disagree)
MayaUser Avatar
2 weeks ago
at this point Gurman is 100% right
Score: 23 Votes (Like | Disagree)