TikTok Becomes First Social Network to Auto Label AI-Generated Content

TikTok this week announced that it has started automatically labeling AI-generated content created on third-party platforms, preventing AI images and videos from confusing and misleading viewers.

tiktok logo
Content made using TikTok's AI creation tools has included an AI label for more than a year, but going forward, TikTok will also label AI images made through other platforms. TikTok's tool will read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials are designed to attach metadata to AI content, facilitating AI labeling.

TikTok's AI labeling started rolling out today on images and videos, and it will soon be coming to audio-only content. Content created with AI will have a label that says "AI-generated" under an account's TikTok username.

Labeling may be gradual, as content needs to have Content Credentials included for it to be identified and labeled. As other platforms adopt credentials, AI identification will increase across all social networks.

In the future, TikTok will add Content Credentials to TikTok content that will remain when images and videos are downloaded, so people and other social networks can use the C2PA Verify tools to identify AI content that was made on TikTok.

Tag: TikTok

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Top Rated Comments

DFZD Avatar
2 weeks ago
Humans already have developed auto filter to ignore content with TikTok logo though.
Score: 13 Votes (Like | Disagree)
Kraszim Avatar
2 weeks ago
Hopefully instagram follows, and with option to hide this garbage. I'm so tired of seeing cool looking house in thumbnail in explore just to open AI generated garbage, that later keeps showing more for me. It's like mine sweeper but not fun.
Score: 11 Votes (Like | Disagree)
anthogag Avatar
2 weeks ago

why? a simple “why” can sound so ominous/adversarial online lol, not my goal, I’m genuinely curious about your thoughts
Scrolling through short video after video really is for zombies. It teaches people to have really short attention spans. I would argue this short-form video crap makes people stupid.

Then there is the huge spread of misinformation because videos are so short you see only a tiny part of whatever it is...

Then there is the issue of all this user data feeding nefarious Chinese government AI algorithms to dream-up new ways to take advantage of democracies.
Score: 10 Votes (Like | Disagree)
AlexStudios Avatar
2 weeks ago
You almost had me for "First banned social media app."
Score: 7 Votes (Like | Disagree)
jb310 Avatar
2 weeks ago
Well, that's going to take all the fun out of playing the "is this AI generated or not?" game on social media. ?
Score: 7 Votes (Like | Disagree)
phenste Avatar
2 weeks ago

Scrolling through short video after video really is for zombies. It teaches people to have really short attention spans. I would argue this short-form video crap makes people stupid.

Then there is the huge spread of misinformation because videos are so short you see only a tiny part of whatever it is...

Then there is the issue of all this user data feeding nefarious Chinese government AI algorithms to dream-up new ways to take advantage of democracies.
valid points. I have seen evidence that the algorithm can easily lead users into quite an insular bubble—I see the same two sides to it that I always see to social media: it can be a place where people become part of echo chambers and don’t intellectually/emotionally grow; it can be a place for finding friends one shares a common bond with, particularly if one’s real-life environment is isolating for whatever reason (though I don’t think a lot of genuine social interaction is happening on TikTok, it is massively parasocial).

misinformation—also valid. it manifests everywhere online and it’s all the easier for out-of-context moments/tidbits to go viral on TT.

I can’t say I buy into anything about TikTok feeding user data to the Chinese government. believe me, I’m no fan of Jinping’s rule—to that end, however, I think they have a billion other ways of spying on us that are easier for them. the concern surrounding this feels like yet another moral panic that the US government has seized on to distract us from how horrendously bad they are when it comes to modern-tech-privacy legislation in general. are we going to talk about any of the domestic companies that have been proven to spy on their massive customer base, only to get a slap on the wrist…? meanwhile, there’s been virtually no substantive proof of such data collection for TT that I’ve seen, and people are more concerned about it. I don’t get it—and I’m not someone who even uses the app, none of this is an attempt to ~defend my beloved shortform vids~ lmao. it just grinds my gears that our representatives want to act like this app is the worst thing to ever happen to society when they have faaaaar more important matters in this specific realm (internet privacy) to be dealing with, and they seem to be too old/uneducated to do anything effective.
Score: 5 Votes (Like | Disagree)