TikTok Becomes First Social Network to Auto Label AI-Generated Content

TikTok this week announced that it has started automatically labeling AI-generated content created on third-party platforms, preventing AI images and videos from confusing and misleading viewers.

tiktok logo
Content made using TikTok's AI creation tools has included an AI label for more than a year, but going forward, TikTok will also label AI images made through other platforms. TikTok's tool will read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials are designed to attach metadata to AI content, facilitating AI labeling.

TikTok's AI labeling started rolling out today on images and videos, and it will soon be coming to audio-only content. Content created with AI will have a label that says "AI-generated" under an account's TikTok username.

Labeling may be gradual, as content needs to have Content Credentials included for it to be identified and labeled. As other platforms adopt credentials, AI identification will increase across all social networks.

In the future, TikTok will add Content Credentials to TikTok content that will remain when images and videos are downloaded, so people and other social networks can use the C2PA Verify tools to identify AI content that was made on TikTok.

Tag: TikTok

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

DFZD Avatar
15 months ago
Humans already have developed auto filter to ignore content with TikTok logo though.
Score: 13 Votes (Like | Disagree)
Kraszim Avatar
15 months ago
Hopefully instagram follows, and with option to hide this garbage. I'm so tired of seeing cool looking house in thumbnail in explore just to open AI generated garbage, that later keeps showing more for me. It's like mine sweeper but not fun.
Score: 11 Votes (Like | Disagree)
anthogag Avatar
15 months ago

why? a simple “why” can sound so ominous/adversarial online lol, not my goal, I’m genuinely curious about your thoughts
Scrolling through short video after video really is for zombies. It teaches people to have really short attention spans. I would argue this short-form video crap makes people stupid.

Then there is the huge spread of misinformation because videos are so short you see only a tiny part of whatever it is...

Then there is the issue of all this user data feeding nefarious Chinese government AI algorithms to dream-up new ways to take advantage of democracies.
Score: 10 Votes (Like | Disagree)
AlexStudios Avatar
15 months ago
You almost had me for "First banned social media app."
Score: 7 Votes (Like | Disagree)
jb310 Avatar
15 months ago
Well, that's going to take all the fun out of playing the "is this AI generated or not?" game on social media. ?
Score: 7 Votes (Like | Disagree)
phenste Avatar
15 months ago

Scrolling through short video after video really is for zombies. It teaches people to have really short attention spans. I would argue this short-form video crap makes people stupid.

Then there is the huge spread of misinformation because videos are so short you see only a tiny part of whatever it is...

Then there is the issue of all this user data feeding nefarious Chinese government AI algorithms to dream-up new ways to take advantage of democracies.
valid points. I have seen evidence that the algorithm can easily lead users into quite an insular bubble—I see the same two sides to it that I always see to social media: it can be a place where people become part of echo chambers and don’t intellectually/emotionally grow; it can be a place for finding friends one shares a common bond with, particularly if one’s real-life environment is isolating for whatever reason (though I don’t think a lot of genuine social interaction is happening on TikTok, it is massively parasocial).

misinformation—also valid. it manifests everywhere online and it’s all the easier for out-of-context moments/tidbits to go viral on TT.

I can’t say I buy into anything about TikTok feeding user data to the Chinese government. believe me, I’m no fan of Jinping’s rule—to that end, however, I think they have a billion other ways of spying on us that are easier for them. the concern surrounding this feels like yet another moral panic that the US government has seized on to distract us from how horrendously bad they are when it comes to modern-tech-privacy legislation in general. are we going to talk about any of the domestic companies that have been proven to spy on their massive customer base, only to get a slap on the wrist…? meanwhile, there’s been virtually no substantive proof of such data collection for TT that I’ve seen, and people are more concerned about it. I don’t get it—and I’m not someone who even uses the app, none of this is an attempt to ~defend my beloved shortform vids~ lmao. it just grinds my gears that our representatives want to act like this app is the worst thing to ever happen to society when they have faaaaar more important matters in this specific realm (internet privacy) to be dealing with, and they seem to be too old/uneducated to do anything effective.
Score: 5 Votes (Like | Disagree)