Report: Apple Podcasts Favors Shows With Subscriptions

Apple favors podcasts in its "Browse" tab that participate in its subscriptions program, according to Semafor.

Podcasts Feature
To be featured at the top of Apple Podcasts' Browse tab, creators simply have to submit a form to Apple, but the report noted that, last week, five of the first seven shows in the "Browse" carousel in the ‌Apple Podcasts‌ app were participants in ‌Apple Podcasts‌ Subscriptions.

Apple launched podcast subscriptions in 2021, allowing creators to offer premium content to their audience, such as bonus episodes and exclusive segments, in exchange for a small subscription fee. Apple, in return, takes up to a 30 percent cut of the revenue generated from these subscriptions.

One executive at an independent podcast told Semafor that Apple explicitly said to them that podcast subscription enrolment would help their chances of being promoted in the carousel, while another remarked that ‌Apple Podcasts‌ Subscriptions was worth participating in simply for in-app placement advantages. An individual at Apple added that the ‌Apple Podcasts‌ app is now designed to offer more features to shows that participate in the subscription program, with several key slots reserved for this purpose.

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 3

Monday July 8, 2024 12:54 pm PDT by
With the third betas of iOS 18 and iPadOS 18 that Apple released today, there are additional tweaks to a number of features like Dark Mode icons, the Photos app, emoji in Messages, and more, with Apple appearing to be preparing for the launch of Apple Intelligence. Apple will continue updating iOS 18‌ over the course of the next couple of months, refining the beta prior to its launch....
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
iPhone 17 Plus Feature

iPhone 17 'Slim': Everything We Know So Far

Friday July 5, 2024 5:13 am PDT by
In 2025, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Slim" – although it may not actually be called this when it debuts in the fall of next year. Even though the iPhone 16 series launch is still over two months away, when you consider that we learned about larger displays on the iPhone 16 Pro models way back in May 2023, rumors...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
Generic iOS 18 Feature Real Mock

iOS 18 Public Beta Coming Soon: How to Get Your iPhone Ready

Tuesday July 9, 2024 6:30 am PDT by
Apple last month announced that the first public beta of iOS 18 would be released in July, so it should be available to try out soon. Below, we outline everything you need to know about the upcoming iOS 18 public beta. Timing The first iOS 17 and iOS 16 public betas came out in the first half of July in the past two years. iOS 16: Monday, July 11, 2022 iOS 17: Wednesday, July 12, 2023 ...

Top Rated Comments

DMG35 Avatar
14 weeks ago
Man, Apple seems to do shadier and shadier things every day. I still love their products but they do raise my brows seemingly every other day.
Score: 20 Votes (Like | Disagree)
klasma Avatar
14 weeks ago

But those days are mostly gone. Podcasts started out as randoms in their basement recording on their laptop mics, now many of them are professional operations that people rely on to feed their families. There are still some of the former around, but we're kidding ourselves if we don't look at podcasts as a business.
I‘m okay that those exist, but Apple being hell-bent on taking an extra cut of every service and content you access through an Apple device is an abuse of their position. The bicycle for your mind turned into a vacuum for your wallet. It literally sucks.
Score: 12 Votes (Like | Disagree)
klasma Avatar
14 weeks ago

They don’t build and grow platforms for some charitable purpose. Apple is a business and it’s executives dutifully bound to maximize profits as much as possible in conjunction with maintaining the health of the company.
This is very American view of business. There is absolutely no necessity to maximize profits in order to have a healthy business. It’s also a myth that there would be a duty towards shareholders to maximize profits. And if there was, we should rally against it, because it’s not beneficial to customers and not healthy for society. Profits should be a means to an end, not the end itself.
Score: 10 Votes (Like | Disagree)
contacos Avatar
14 weeks ago
EU like: excuse me!
Score: 7 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
14 weeks ago
Any problems, he goes to Paulie. Trouble with the bill? He can go to Paulie. Trouble with the cops, deliveries, Tommy, he can call Paulie. But now the guy's gotta come up with Paulie's money every week, no matter what
Score: 6 Votes (Like | Disagree)
ThunderSkunk Avatar
14 weeks ago
Last time I looked you could subscribe to every podcast on earth, bc that’s how podcasts work. Someone over there keeps making a continual effort to break up the beautiful simplicity of what podcasts fundamentally are & complicate it with groups, channels, stations, the inexplicable listen now/browse/library/search redundancy & Microsoft-bad screen wasting ui designs with minimized controls that take more and stupidly precise taps to operate, all still running on a backend that still can’t remember to keep your downloads current over Wi-Fi until it’s too late and you’re in the car & open the app trying to listen to something. And it still isn’t integrated into the home screen resume playback control.

Twenty years ago podcasts were a single simple ui screen in iTunes that showed you everything you needed to know and gave you clear accessible playback controls all in a single efficient layout. Apple should familiarize themselves with what a nice job they used to do.
Score: 6 Votes (Like | Disagree)