Cheaper Apple TV+ With Ads Plan a Possibility, Recent Job Hires Suggest

Apple could be accelerating plans to introduce an ad-supported Apple TV+ tier, based on a number of recent hires by the company.

apple tv plus banner
Business Insider reports that Apple recently recruited Joseph Cady, who worked as an ad executive for NBCUniversal for over 14 years. Cady's focus was on data-driven and targeted advertising, including responsibility for the Comcast subsidiary's partnerships with Amazon, Google, TikTok, and others, according to the report.

Cady is expected to work with Winston Crawford, Apple's head of global ad sales. Apple's TV+ team reports to Crawford, who also helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, lead of Apple's ads division.

The report also mentions several other recent recruits to Apple's ads team, such as Chandler Taylor (formerly a video ads account manager with Peacock), Jacqueline Bleazey from FanDuel's ad sales team, and Jason Brum, who has worked for DirecTV, NBCUniversal, and more.

Apple has not indicated one way or the other whether an ad-supported tier for TV+ is in the works, but it would make sense given that Netflix, Disney+, and Max all now offer ad-based plans at a discounted price.

Apple increased its TV+ subscription prices in October to $9.99 a month from $6.99 a month, while the annual subscription price increased from $69 per year to $99 per year, so a more affordable option would make sense from a competitive perspective.

Top Rated Comments

Xavier Avatar
4 weeks ago
Get ready for the next price hike for the no ads tier if/when this is implemented.
Score: 34 Votes (Like | Disagree)
krspkbl Avatar
4 weeks ago
sorry but i am not paying for adverts. i get why they want to do it and why netflix etc are doing it but it feels wrong to pay for adverts lol.

if i'm being shown ads then i expect to be getting access for free (well, i know my data is what pays for it lol). companies are far too greedy. they want our data AND money.
Score: 22 Votes (Like | Disagree)
SanderEvers Avatar
4 weeks ago

Get ready for the next price hike for the no ads tier if/when this is implemented.
Yeah just like some other services do.

1. Introduce ad supported tier for $1 dollar less.
2. Increase price of normal tier by $5
3. Increase price of ad supported tier for $1-$2.
Score: 18 Votes (Like | Disagree)
coffeemilktea Avatar
4 weeks ago
The ad-free zero-dollar tier looks more enticing every day.

?‍☠️⚓⛵
Score: 15 Votes (Like | Disagree)
asterizk Avatar
4 weeks ago
let the creepy tracking begin
Score: 13 Votes (Like | Disagree)
Isengardtom Avatar
4 weeks ago

Netflix are already working on yet another price increase.

The ad tier is £4.99 here. I suspect it'll be at £7 soon. And the standard tier will go from £10.99 to £11.99-12.99. Their stupid money grabbing 4K tier will probably hit ~£20 (currently £17.99 lmfao).
I cancelled mine. Will alternate between the different providers from now on
Score: 10 Votes (Like | Disagree)

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...