Source: Apple to Announce New Products This Week

Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week.

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Bloomberg's Mark Gurman today reiterated that Apple is planning new iPad Pro, iPad Air, and MacBook Air models, along with new Magic Keyboard and Apple Pencil accessories for select iPads. Gurman believes that Apple is not planning to hold a traditional event to unveil these products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.

The following announcements are expected in this March-April window:

  • Two new iPad Pro models with the M3 chip, OLED displays, a thinner enclosure, a landscape-oriented front camera, a redesigned rear camera bump and other design tweaks, and possibly MagSafe wireless charging
  • Two new iPad Air models with the M2 chip, including a first-ever 12.9-inch model
  • A new Magic Keyboard for the iPad Pro with a larger trackpad, a partially-aluminum enclosure, and other design tweaks
  • At least one new Apple Pencil
  • New 13-inch and 15-inch MacBook Air models with the M3 chip, and the laptops will likely gain support for Wi-Fi 6E and Bluetooth 5.3
  • A new color option for the iPhone 15 and iPhone 15 Plus has not been definitively rumored, but it is likely based on precedent
  • New color options for iPhone cases and Apple Watch bands

There have also been rumors about a new Apple TV and a HomePod with a screen launching in the first half of 2024, but it is unclear if these products are ready. There are also alleged CADs for a fourth-generation iPhone SE, but it is likewise unclear if that device is imminent, as 2025 has been a more widely rumored timeframe for it.

If this information from our previously-accurate source proves to be correct, keep an eye on the Apple Newsroom page for announcements this week.

Top Rated Comments

turbineseaplane Avatar
7 weeks ago

Maybe they raise base storage to 256 GB
Score: 31 Votes (Like | Disagree)
DBZmusicboy01 Avatar
7 weeks ago
Apple is dying :( for a lot of reasons.
Score: 28 Votes (Like | Disagree)
jeremz1ne Avatar
7 weeks ago

Apple is dying :( for a lot of reasons.
hows it dying and what are the reasons?
Score: 26 Votes (Like | Disagree)
iAppleOrchard Avatar
7 weeks ago
I just hope it happens on Wednesday.

[SPOILER="Why?"]
Wednesday is my birthday lol[/SPOILER]
Score: 21 Votes (Like | Disagree)
TigerNike23 Avatar
7 weeks ago

Apple is dying :( for a lot of reasons.
Apple isn’t dying but I’m slowly becoming disillusioned with their products. I absolutely will not be going to Android though.

I feel like they’re putting all of their eggs in the Vision Pro basket, and that doesn’t mean anything to me frankly.

They go a whole year without iPads and their first release in over a year is done by… press release?
Score: 16 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
7 weeks ago
You think its iPads but its a new finewoven strap for Vision Pro. $300.
Score: 16 Votes (Like | Disagree)

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