Source: Apple to Announce New Products This Week
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week.
![Apple Logo Spotlight](https://images.macrumors.com/t/-ExMtbhwKwtSkj33nseqBNpPVP0=/400x0/article-new/2023/09/Apple-Logo-Spotlight.jpg?lossy)
Bloomberg's Mark Gurman today reiterated that Apple is planning new iPad Pro, iPad Air, and MacBook Air models, along with new Magic Keyboard and Apple Pencil accessories for select iPads. Gurman believes that Apple is not planning to hold a traditional event to unveil these products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.
The following announcements are expected in this March-April window:
- Two new iPad Pro models with the M3 chip, OLED displays, a thinner enclosure, a landscape-oriented front camera, a redesigned rear camera bump and other design tweaks, and possibly MagSafe wireless charging
- Two new iPad Air models with the M2 chip, including a first-ever 12.9-inch model
- A new Magic Keyboard for the iPad Pro with a larger trackpad, a partially-aluminum enclosure, and other design tweaks
- At least one new Apple Pencil
- New 13-inch and 15-inch MacBook Air models with the M3 chip, and the laptops will likely gain support for Wi-Fi 6E and Bluetooth 5.3
- A new color option for the iPhone 15 and iPhone 15 Plus has not been definitively rumored, but it is likely based on precedent
- New color options for iPhone cases and Apple Watch bands
There have also been rumors about a new Apple TV and a HomePod with a screen launching in the first half of 2024, but it is unclear if these products are ready. There are also alleged CADs for a fourth-generation iPhone SE, but it is likewise unclear if that device is imminent, as 2025 has been a more widely rumored timeframe for it.
If this information from our previously-accurate source proves to be correct, keep an eye on the Apple Newsroom page for announcements this week.
Popular Stories
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...