Source: Apple to Announce New Products This Week

Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week.

Apple Logo Spotlight
Bloomberg's Mark Gurman today reiterated that Apple is planning new iPad Pro, iPad Air, and MacBook Air models, along with new Magic Keyboard and Apple Pencil accessories for select iPads. Gurman believes that Apple is not planning to hold a traditional event to unveil these products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.

The following announcements are expected in this March-April window:

  • Two new iPad Pro models with the M3 chip, OLED displays, a thinner enclosure, a landscape-oriented front camera, a redesigned rear camera bump and other design tweaks, and possibly MagSafe wireless charging
  • Two new iPad Air models with the M2 chip, including a first-ever 12.9-inch model
  • A new Magic Keyboard for the iPad Pro with a larger trackpad, a partially-aluminum enclosure, and other design tweaks
  • At least one new Apple Pencil
  • New 13-inch and 15-inch MacBook Air models with the M3 chip, and the laptops will likely gain support for Wi-Fi 6E and Bluetooth 5.3
  • A new color option for the iPhone 15 and iPhone 15 Plus has not been definitively rumored, but it is likely based on precedent
  • New color options for iPhone cases and Apple Watch bands

There have also been rumors about a new Apple TV and a HomePod with a screen launching in the first half of 2024, but it is unclear if these products are ready. There are also alleged CADs for a fourth-generation iPhone SE, but it is likewise unclear if that device is imminent, as 2025 has been a more widely rumored timeframe for it.

If this information from our previously-accurate source proves to be correct, keep an eye on the Apple Newsroom page for announcements this week.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...

Top Rated Comments

turbineseaplane Avatar
23 months ago

Maybe they raise base storage to 256 GB
Score: 31 Votes (Like | Disagree)
DBZmusicboy01 Avatar
23 months ago
Apple is dying :( for a lot of reasons.
Score: 28 Votes (Like | Disagree)
jeremz1ne Avatar
23 months ago

Apple is dying :( for a lot of reasons.
hows it dying and what are the reasons?
Score: 26 Votes (Like | Disagree)
WilliApple Avatar
23 months ago
I just hope it happens on Wednesday.

[SPOILER="Why?"]
Wednesday is my birthday lol[/SPOILER]
Score: 21 Votes (Like | Disagree)
TigerNike23 Avatar
23 months ago

Apple is dying :( for a lot of reasons.
Apple isn’t dying but I’m slowly becoming disillusioned with their products. I absolutely will not be going to Android though.

I feel like they’re putting all of their eggs in the Vision Pro basket, and that doesn’t mean anything to me frankly.

They go a whole year without iPads and their first release in over a year is done by… press release?
Score: 16 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
23 months ago
You think its iPads but its a new finewoven strap for Vision Pro. $300.
Score: 16 Votes (Like | Disagree)