Kuo: Apple Vision Pro to Sell Out Fast, Leading to Long Shipping Delays

Apple on Monday announced it would begin accepting pre-orders for its new Vision Pro headset on January 19, with an official launch in the U.S. to follow on February 2. But if you're in the market for one, you may have to move fast, according to Apple analyst Ming-Chi Kuo.

Apple Vision Pro Dual Loop Band Teal Feature
"Thanks to the demand from Apple's core fans and heavy users, the Vision Pro should sell out soon after it is available for pre-order or sale, resulting in a longer shipping time," said Kuo in his latest report covering Apple's announcement, which the analyst accurately predicted ahead of time.

"However, whether the demand for Vision Pro can be sustained after the novelty wears off is even more important, depending on whether Vision Pro's product positioning and key applications are clear and correct," added the analyst.

Kuo noted that Apple may need to reveal more details about the headset in the run-up to pre-order or launch to help maintain sales momentum and attract developers. Currently, ZEISS lens inserts starting at $99 are the sole other optional purchase for the Vision Pro headset that Apple has announced.

Beyond that, Apple has said only that the Vision Pro will be available "starting at $3,499 with 256GB of storage," suggesting customers will be offered a series of configuration options at increasing price points.

Included with the Vision Pro headset is a Solo Knit Band, a Dual Loop Band, a Light Seal, two Light Seal Cushions, a cover for the front of the device, a polishing cloth, battery unit, USB-C charging cable, and USB-C power adapter. Despite these details, other questions remain.

For example, Apple previously said the Vision Pro could be used indefinitely if the battery was itself plugged into an external power source, but that text has since been removed from the Vision Pro product page. Apple will likely offer additional battery units for purchase, but even this has not yet been officially confirmed by the company.

Apple is expected to make fewer than 400,000 units in 2024, with previous reports suggesting that Apple has been forced to make "drastic cuts" to its production forecasts because of difficulties with manufacturing.

Apple plans to start offering Vision Pro demonstrations at Apple retail stores in the U.S. on the official launch date of the device, Friday, February 2.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

Costino1 Avatar
7 weeks ago
Who will be buying this day 1? Youtube reviewers? I have a Meta Quest 2 and the novelty of that wore off QUICK. I thought it was the most amazing technology the first few weeks I owned it; but having a big headset on and removing myself from "the real world" and limited battery life ruined the newness and thrill of it fast.

For $3500 one can get an amazing PC/Mac rig vs a computer-on-your-face. Just my opinion and not speaking for everyone, but this reminds me of the "car phone." Huge. Bulky. Pricy. Give it a few years (many) and now EVERYONE uses a cellular phone. Once this tech can be slapped on my face like Ray-Bans, I'll spend the $3500k.
Score: 27 Votes (Like | Disagree)
ProfessionalFan Avatar
7 weeks ago
I am sure about that for a couple of reasons.

1) Apple did not produce that many of them I bet

2) People are going to buy it with the intent of playing with it for 14 days and then returning it
Score: 26 Votes (Like | Disagree)
MacProFCP Avatar
6 weeks ago
In my decades of being an Apple customer, never have I been less interested in a new product. I don’t see how this can increase productivity as it seems like a product geared towards content consumption; and we already have enough of those time-wasting devices in our lives…(though I’m sure it will change the way thousands of porn addicts feed their addiction.)

And it’s priced like a niche product for tech reviewers and geeks.
Score: 17 Votes (Like | Disagree)
nuff_said Avatar
7 weeks ago

I am sure about that for a couple of reasons.

1) Apple did not produce that many of them I bet

2) People are going to buy it with the intent of playing with it for 14 days and then returning it
3) People buying them in the hopes of selling for a profit
Score: 15 Votes (Like | Disagree)
syklee26 Avatar
6 weeks ago
The fact that this will sell out fast means little to nothing in terms of being a mainstream product.
Score: 12 Votes (Like | Disagree)
dannys1 Avatar
6 weeks ago
If any of you had any sense to invest, you'd buy one and keep it sealed in it's box for 15 years.
Score: 11 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
Apple Sports App Preview Feature

'Apple Sports' App Announced With Personalized Scoreboards and More

Wednesday February 21, 2024 6:16 am PST by
Apple today announced "Apple Sports," a new free app that provides real-time statistics, scores, and more. Apple Sports features a personalized experience with a user's favorite leagues, tournaments, teams shown on an easy-to-read scoreboard. Users can navigate between scores and upcoming games, explore play-by-play information, team statistics, lineup details, and live betting odds, with...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...