Apple Just Broke a Tradition It Held for 12 Years

Apple has broken a tradition it maintained for 12 years, releasing no new iPads in 2023 – the first time that the company has chosen to not launch a new tablet in an entire calendar year since the introduction of the product line.

aapl logo banner
From its debut in 2010, the iPad has been an important product for Apple and the clear tablet market leader, releasing at least one new model every year. In recent times, the company has released as many as four new iPad models per year. Before 2023, 2009 was the last year with no new iPads, simply because the product line had not yet launched.

The most recent iPad launches took place in October 2022. The only iPad-adjacent hardware released in 2023 was the Apple Pencil with USB-C.

  • 2010: iPad (1st generation)
  • 2011: iPad 2
  • 2012: iPad (3rd generation), iPad (4th generation), and iPad mini (1st generation)
  • 2013: iPad Air (1st generation) and iPad mini 2
  • 2014: iPad Air 2 and iPad mini 3
  • 2015: iPad mini 4 and iPad Pro 12.9-inch (1st generation)
  • 2016: iPad Pro 9.7-inch
  • 2017: iPad (5th generation), iPad Pro 12.9-inch (2nd generation), and iPad Pro 10.5-inch
  • 2018: iPad (6th generation), iPad Pro 11-inch (1st generation), and iPad Pro 12.9-inch (3rd generation)
  • 2019: iPad (7th generation), iPad Air (3rd generation), and iPad mini (5th generation)
  • 2020: iPad (8th generation), iPad Air (4th generation), iPad Pro 11-inch (2nd generation), and iPad Pro 12.9-inch (4th generation)
  • 2021: iPad (9th generation), iPad mini (6th generation), iPad Pro 11-inch (3rd generation), and iPad Pro 12.9-inch (5th generation)
  • 2022: iPad (10th generation), iPad Air (5th generation), iPad Pro 11-inch (4th generation), and iPad Pro 12.9-inch (6th generation)
  • 2023: None

This hiatus in new iPad releases is noteworthy considering the history of the product line and could signal a moment of reflection about the direction of the device. As the iPad has become more advanced and widely adopted, the urgency for frequent upgrades has diminished for many potential customers. This shift in consumer behavior could have prompted Apple to reevaluate its tablet strategy, focusing on more impactful and less frequent hardware updates.

Another aspect to consider is the criticism Apple has faced regarding the increasing complexity of the iPad lineup and questions around the direction of iPadOS. By taking a year off from new releases, Apple may be planning to reshape the lineup with a clearer sense of purpose going forward.

Rumors and analyst forecasts suggest that 2024 will be a much more significant year for the iPad lineup, with every model, encompassing the entry-level iPad, iPad mini, iPad Air, and iPad Pro, expected to receive a hardware refresh. With the rumored introduction of a 12.9-inch iPad Air model, 2024 could see Apple launch an unprecedented six iPad models in a single calendar year. The flagship iPad Pro is expected to introduce at least a dozen new features, including OLED display technology, the M3 chip, and a new, "laptop-like" keyboard accessory.

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
iOS 18 Calendar Feature

iOS 18: Calendar App Design Changes and Reminders Integration

Tuesday June 18, 2024 6:16 am PDT by
Apple in iOS 18 has given the Calendar app a major update, adding some welcome interface design changes, not to mention long-awaited integration with Reminders. In the month-by-month calendar view, the month now appears in large bold font in the top left, while the Events list toggle has been replaced by a new button that lets you choose between Compact, Stacked, Details, and List views. ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

0423MAC Avatar
25 weeks ago
The hardware is far too advanced for how limited iPadOS is.

The fact that Apple still assumes only 1 person will ever use the device, while also questioning “what’s a computer?” is one of the most asinine things I’ve ever seen them do.

I don’t think macOS is the answer either. Start with multi profile support and a better file system. Limit it to the pro if you need to justify it somehow.
Score: 48 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
25 weeks ago
I don’t think anyone’s missing out. The lineup is messy, but the hardware is so good that there’s little incentive to get an Android tablet.
Score: 44 Votes (Like | Disagree)
vaxes Avatar
25 weeks ago
I still can’t forgive Apple for brining the iPad 4 out 7 months after the iPad 3.

Score: 34 Votes (Like | Disagree)
chineseguy38 Avatar
25 weeks ago
There is nothing special about iPad nowadays. There're so many models and not much different with them. Just pure confusion. And iPad Pro can't replace a MacBook.
Score: 30 Votes (Like | Disagree)
mongobongo Avatar
25 weeks ago
Begs the question; will there be a year without an iPhone release?
Score: 18 Votes (Like | Disagree)
ric22 Avatar
25 weeks ago
The lineup needs simplifying, with just one pencil going forwards too.
Score: 17 Votes (Like | Disagree)