Apple this week stopped providing human technical assistance via direct messages on X, formerly known as Twitter, in a shift away from social media support.
As of October 1, customers who send a direct message to the @AppleSupport account on X receive an automated reply with links to the Get Support page on Apple's website, and to the Apple Support app for the iPhone and iPad. The account also appears to have stopped offering human replies to posts tagging the @AppleSupport account, but it still provides some automated replies with links to various pages on Apple's website.
The account's description previously said it was "available every day to answer your questions," but that text was removed this week.
The account will continue to share tips, tricks, and helpful information, including videos from the Apple Support channel on YouTube.
MacRumors was first to report that Apple was planning to eliminate paid social media support advisor roles across X, YouTube, and the Apple Support Community website. Apple offered affected employees the opportunity to transition to a phone-based support role in the company, according to sources familiar with the matter.
One of the sources said that human support on the Apple Support Community will continue temporarily amid the transition to phone support. Responses to comments on videos uploaded to the Apple Support channel on YouTube appear to have stopped.
Apple had offered human support on Twitter since 2016. Last year, the social media platform was controversially acquired by billionaire Elon Musk, but it's unclear if that was a factor in Apple's move towards automated support on the website.
Wednesday January 14, 2026 10:18 am PST by Joe Rossignol
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms.
iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
Tuesday January 13, 2026 6:11 am PST by Joe Rossignol
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year.
Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad
Logic Pro on the Mac and iPad
Pixelmator...
Monday January 12, 2026 1:15 pm PST by Joe Rossignol
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones.
iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer.
Below,...
Monday January 12, 2026 7:38 am PST by Joe Rossignol
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.
Subscribe to the MacRumors YouTube channel for more videos.
"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...
Friday January 9, 2026 8:17 am PST by Tim Hardwick
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
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...
Tuesday January 13, 2026 11:29 am PST by Joe Rossignol
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30.
Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements."
No other AirPods models received firmware updates today.
How to install AirPods Pro...
Tuesday January 13, 2026 10:50 am PST by Joe Rossignol
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features.
Apple said some "exciting new intelligent features and premium content" in Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription costs $12.99 per...
Tuesday January 13, 2026 7:52 pm PST by Joe Rossignol
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details.
Subscribe to the MacRumors YouTube channel for more videos.
As soon as this spring, the report said the revamped version of Siri will be able to…
Answer more factual/world knowledge questions in a conversational manner
Tell more stories
Provide...
Monday January 12, 2026 11:38 am PST by Joe Rossignol
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini.
"This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X.
Musk serves as CEO of xAI, the company behind Gemini competitor Grok.
It is unlikely...
Thursday January 8, 2026 2:56 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Can't blame them. Twitter has gone down the hill. I use the twitter search function for a particular popular topic and now the results are very limited, can't scroll down to read older tweets like before
I prefer phone over any other type of support. Most companies seem to want to steer you away from phone support.
I've had to call Apple support twice. Both times I spoke to a human without any wait, the employees were easy to understand and able to understand me, the employees seemed to have above average intelligence, and they were very helpful. It was the best customer support I've experienced in the last twenty years.
The sad thing is this is how almost all companies used to be. Apple is exceptional only in maintaining a standard of quality America used to expect and was given.
His Royal Muskness tweeted something yesterday that convinced me to delete the app for good. I am suffering some serious withdrawal, but I think it will be worth it.
Can't blame them. Twitter has gone down the hill. I use the twitter search function for a particular popular topic and now the results are very limited, can't scroll down to read older tweets like before
It's getting close to the point I'm gonna have to leave Twitter and move to something else like Bluesky.
