'iPhone 15 Pro Max' Name Reportedly Confirmed, 'iPhone 15 Ultra' Not Expected This Year
Apple's highest-end iPhone this year will be named iPhone 15 Pro Max, instead of iPhone 15 Ultra, according to a report on Friday from Bloomberg's Mark Gurman. The other devices in the lineup will include the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro.
Gurman himself previously reported that Apple has considered Ultra branding for its highest-end iPhone, similar to the Apple Watch Ultra, and it is possible it will be used for the iPhone 16 Ultra with a larger 6.9-inch display next year. For now, however, it appears that Pro Max branding will live on for at least another year.
The iPhone 15 Pro Max is rumored to exclusively feature an upgraded telephoto lens with up to 6x optical zoom, compared to a 3x limit on the iPhone 14 Pro models. The device is also expected to feature a titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels, Wi-Fi 6E support, and more. iPhone 15 Pro Max pricing is rumored to start at $1,199 in the U.S., which would be $100 more than the iPhone 14 Pro Max.
Apple is set to unveil the iPhone 15 series at its "Wonderlust" event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for our in-depth coverage of Apple's announcements, including in-person coverage from Steve Jobs Theater.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
