'iPhone 15 Pro Max' Name Reportedly Confirmed, 'iPhone 15 Ultra' Not Expected This Year

Apple's highest-end iPhone this year will be named iPhone 15 Pro Max, instead of iPhone 15 Ultra, according to a report on Friday from Bloomberg's Mark Gurman. The other devices in the lineup will include the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro.

iPhone Ultra in Hand Feature
Gurman himself previously reported that Apple has considered Ultra branding for its highest-end iPhone, similar to the Apple Watch Ultra, and it is possible it will be used for the iPhone 16 Ultra with a larger 6.9-inch display next year. For now, however, it appears that Pro Max branding will live on for at least another year.

The iPhone 15 Pro Max is rumored to exclusively feature an upgraded telephoto lens with up to 6x optical zoom, compared to a 3x limit on the iPhone 14 Pro models. The device is also expected to feature a titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels, Wi-Fi 6E support, and more. iPhone 15 Pro Max pricing is rumored to start at $1,199 in the U.S., which would be $100 more than the iPhone 14 Pro Max.

Apple is set to unveil the iPhone 15 series at its "Wonderlust" event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for our in-depth coverage of Apple's announcements, including in-person coverage from Steve Jobs Theater.

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....

Top Rated Comments

erikkfi Avatar
28 months ago
Once you’ve decided to name something “Pro Max,” you’ve lost any sense of what good branding sounds like.
Score: 29 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago
My fingers are crossed iPhone Ultra is going to look like this. It needs to be differentiated from the current iPhone line up.



Attachment Image
Score: 22 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago

I'm surprised Apple didn't name it "iPhone 15 Ultra" just to justify the $100 price increase. Lol.
Apple is saving that for next year. Apple may charge us for the iPhone 16 Ultra with the $200 price increase. Yeah... Ultra Courage!
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago
I figured iPhone 16 Ultra was not coming this year. The 6.9-inch display will be amazing on an iPhone tho. Hard to believe the original iPad Mini screen was only 7.9 inches.
Score: 13 Votes (Like | Disagree)
Channan Avatar
28 months ago
Worst news ever. ? I only wanted it when it was going to be called Ultra. Guess I’ll get an Android phone instead.
Score: 11 Votes (Like | Disagree)
macsplusmacs Avatar
28 months ago
Another reason for me to wait till the 16.?
Score: 8 Votes (Like | Disagree)