'iPhone 15 Ultra' Could Still Replace 'Pro Max' Model This Year

Apple's upcoming high-end 6.7-inch iPhone 15 model may be called the "‌iPhone 15‌ Ultra" after all, replacing the "Pro Max" title, a new rumor claims.

iPhone 15 Ultra Rumors Thumb
In a September 2022 edition of his weekly "Power On" newsletter, Bloomberg's Mark Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro Max this year. While the name change was prevalent in several rumors from influential sources like Apple analyst Ming-Chi Kuo in late 2022 and early 2023, the idea has since faded and emphasis has shifted to Apple releasing such a model as a new high-end device next year instead. Now, AppleInsider's Andrew O'Hara claims that the "‌iPhone 15‌ Ultra" name is back:

O'Hara does not have much of a track record for Apple rumors, but he did share accurate renders of the second-generation AirPods Pro before they launched last year. With its larger display, longer battery life, and periscope telephoto camera with 6x optical zoom, the top-tier iPhone could justify the "Ultra" moniker.

Apple's naming choices are subject to change throughout a product's development process, often explaining why new devices are titled differently to what rumors have come to suggest. For example, the AirPods Max were largely expected to be called the "AirPods Studio." Most recently, visionOS was widely expected to be called "xrOS." The rumored name was found littered throughout Apple's materials following WWDC, indicating that ‌visionOS‌ was a last-minute switch. Whether Apple will change the name of its "Pro Max" model this year is unknown, but the idea was likely under consideration at minimum and could still be on the table.

Related Roundup: iPhone 15 Pro

Top Rated Comments

TheYayAreaLiving ?️ Avatar
7 months ago
Hopefully, it's not just the name change. We get Ultra features.

I'm ready for iPhone Ultra. Push the iPhone beyond its limits!
Score: 32 Votes (Like | Disagree)
abatabia Avatar
7 months ago
Given a price hike seems a touch more likely this year, kinda makes sense.
Score: 26 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
7 months ago
What are the chances of Apple introducing iPhone Ultra Mini? ?
Score: 21 Votes (Like | Disagree)
surfzen21 Avatar
7 months ago

iPhone Ultra better name than Pro max...simplifies the name
I think so too.

Unfortunately, what this may also mean is that the biggest pro phone, "Ultra", will also continue to have multiple distinguishing features from the smaller 'Pro" phone. This I do not like.
Score: 20 Votes (Like | Disagree)
DeLaSoul Avatar
7 months ago
I want the iPhone 15 Mega and it should have these specs:

30" screen
4 TB storage
Runs MacOS

Please add a height adjustable stand.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
7 months ago

How long until an iPad and MacBook ultra
Apple needs to release Apple Polishing Cloth Ultra before iPad and Macbook. :p
Score: 19 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...