Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.

iPhone 14 Pro Purple Side Perspective Feature Purple
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro Max this year. In today's edition of his newsletter, however, he suggests Apple might instead release the Ultra as a new highest-end, higher-priced model next year at the earliest.

"But instead of renaming the Pro Max 'the Ultra,' Apple could add an even higher-end iPhone above both Pro models," said Gurman. "Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release."

It's unclear how the new high-end model would differ from the Pro and Pro Max, but Gurman speculated that the device could feature additional camera improvements, a faster chip, a larger display, and perhaps a portless design without Lightning or USB-C. He said the device would be "pricier" than the iPhone 14 Pro Max, which starts at $1,099.

Related Roundup: iPhone 16 Pro

Top Rated Comments

saudor Avatar
16 months ago

EDIT: on a more serious note, Their SKUs are way too chaotic. Basically like the old windows vista basic/home premium/ultimate/enterprise that they made fun of back in the days.
Score: 95 Votes (Like | Disagree)
contacos Avatar
16 months ago
At this point what is even the point … same OS, same Apps, no matter which fairly recent device you use, you’ll end up using it the exact same way.

Their whole price strategy is getting weird. The top of the line is getting out of reach for a lot of people but why settle for something „not as great“. Might as well stick to what I already have and simply buy nothing new at all
Score: 72 Votes (Like | Disagree)
SmugMaverick Avatar
16 months ago
Why is everyone getting excited by this? It just means they’ll screw over pro users to rip you off.

Tim is pure greed.
Score: 68 Votes (Like | Disagree)
MrRom92 Avatar
16 months ago
I was interested until they mentioned it would be a portless design. That alone makes it a lower-end option
Score: 52 Votes (Like | Disagree)
xpxp2002 Avatar
16 months ago
Ugh. Seriously?

Why can’t they just make one reasonably sized 5.4" or 5.6" mobile phone with a decent camera and not skimp out on the good display or telephoto lens…

Now I’d pay a premium for that.
Score: 52 Votes (Like | Disagree)
MacWiz_007 Avatar
16 months ago
Please (Tim) Apple just stop, you're embarrassing yourself.
Score: 47 Votes (Like | Disagree)

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