Gurman: Apple Planning Major 'Apple Watch X' Redesign to Introduce New Band System and More

Apple is planning a complete revamp of the Apple Watch for the device's tenth anniversary, according to Bloomberg's Mark Gurman.

In the latest edition of his "Power On" newsletter, Gurman dubs the overhauled device "Apple Watch X," similar to 2017's iPhone X that celebrated ten years of the ‌iPhone‌. Since the original Apple Watch was unveiled in 2014 and launched in 2015, Gurman is unsure whether the ‌Apple Watch X‌ will be released in 2024 or 2025.

Apple is apparently working on a thinner casing for the ‌Apple Watch X‌, as well as different ways for bands to attach to the device. The mechanism for connecting bands to the Apple Watch's casing has remained the same since the device's introduction, allowing bands to be compatible throughout different generations of the Apple Watch.

Individuals involved in developing new Apple Watch models told Gurman that the existing band system takes up a large amount of space that could be better utilized for bigger batteries or other internal components. As such, Apple is now considering a magnetic band attachment system, but it is currently unclear whether it will be ready or present on the ‌Apple Watch X‌.

The ‌Apple Watch X‌ could also coincide with Apple's introduction of microLED display technology, which surpasses the color and clarity of existing OLED screens. It may also be the first Apple Watch to feature blood pressure monitoring.

Gurman added that the Apple Watch Series 9 is due to be only a "minor refresh," similar to the incremental updates that the device has received in recent years. The new devices are expected to receive faster processors and new color options, but will otherwise be largely the same as the existing models. Gurman says it is "arguably the most minor upgrade in the product's history."

As a result, Apple has recently been considering switching the Apple Watch away from an annual upgrade cycle to offer more substantial updates less frequently, Gurman says. He noted that the iPad started with an annual upgrade cycle, but this has now slowed to a refresh around every 18 months or so.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

HeavenDynamic Avatar
9 months ago
Thinking about the 50+ official Watch bands I bought since 2015
Score: 80 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
9 months ago
That’s good stuff!

Hopefully, battery life can be extended to 7 Days on a single charge.
Score: 66 Votes (Like | Disagree)
tomtad Avatar
9 months ago
This is nonsense. Gurman talks about making the watch chassis thinner. I mean if anything they’ll be wanting to make it thicker unless some magical battery has been invented given battery life isn’t exactly one of the Watches strong suits.

And the magnetic attaching bands have two major flaws which is why they didn’t go this route in the first place. It would make your watch easy to steal, just grab your watch and it will detach. And you won’t be able to have your watch strap tight for workouts.

Clearly if Apple was going to fundamentally change the watch straps they’d have done it will the launch of the Ultra. And they stuck with the same mechanism so it’s clearly not changing any time soon.

This is complete fiction from Gurman other than it being likely a redesign for the Watch is coming next year. And given it’s been the same for a number of years now anyone could make a good guess at that.

Personally I’d look to the Ultra for any changes. Think we’ll see a flat display with a subtly redesigned chassis along with some new materials/finishes/bands and maybe a new sensor. But it won’t be thinner and the bands won’t be magnetic.
Score: 55 Votes (Like | Disagree)
btrach144 Avatar
9 months ago
How would magnets take up less space than the current system? They'd have to be really strong, and thus heavy and bulky.

This seems off

Edit: someone with hairy arms is going to have arm hair pulled out non stop.
Score: 54 Votes (Like | Disagree)
sniffies Avatar
9 months ago
aka Apple Watch Twitter
Score: 47 Votes (Like | Disagree)
Adelphos33 Avatar
9 months ago
1) If it is just a redesign, the Apple Watch 9 may be something to buy - as it will be the last Apple Watch to work with all prior accessories, and will be the most up to date "legacy watch" in terms of processor / battery

2) That said, if the blood pressure monitor works, that will be an important upgrade for millions. New health sensors are one of the few things they to do to really move the needle.
Score: 43 Votes (Like | Disagree)

Popular Stories


Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...