Apple's iPhone 15 Event Likely to Be Held on September 12

Apple's upcoming iPhone 15 event is likely to be held on Tuesday, September 12, Bloomberg's Mark Gurman said today. In a tweet, Gurman said that "signs are increasingly pointing to September 12," which would line up with the timing of past ‌iPhone‌ events.


In his Power On newsletter shared over the weekend, Gurman had suggested September 12 or September 13 as two potential dates for the event, but now it sounds like Tuesday is the more probable candidate.

Apple's fall ‌iPhone‌ events are usually held during the first two weeks of September, and often take place on a Tuesday. Launching in early September allows Apple to push ‌iPhone‌ sales ahead of the end of the fiscal quarter.


If the ‌iPhone‌ 15 models are unveiled on September 12 and Apple sticks to its usual debut timing, pre-orders will take place on Friday, September 15, and a launch will follow on Friday, September 22.

We are expecting Apple to introduce four new ‌iPhone‌ models, including the ‌iPhone‌ 15, ‌iPhone‌ 15 Plus, ‌iPhone‌ 15 Pro, and ‌iPhone‌ 15 Pro Max. The Dynamic Island is expected to expand to all ‌iPhone‌ 15 models, plus Apple will adopt USB-C for charging instead of Lightning. Most other changes will be limited to the Pro models, with those set to feature slimmer bezels, a faster A17 chip, new camera technology, and more, as outlined in our iPhone 15 and iPhone 15 Pro roundups.

The fall event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, and shortly after the event, we'll see the launch of iOS 17, iPadOS 17, tvOS 17, and watchOS 10.

Related Forum: iPhone

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...

Top Rated Comments

Mrkevinfinnerty Avatar
33 months ago
Confirmed, it is maybe the 12th September or maybe another day.
Score: 18 Votes (Like | Disagree)
Mr. Dee Avatar
33 months ago
Make sure you all upgrade so my stock goes through the roof and make me happy.
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
It looks like as of Monday August 8, 2023. Filming for the event has also begun as of yesterday.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
So is it on September 12, 2023 or not? I don’t like the word, “likely.”

Also, why throw this curve ball at us?

Gurman: obviously things can still theoretically change.

What does that mean??? ??‍?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
I wonder if Apple is sending out invites for the iPhone 15 event by the end of this month.

Tuesday, August 29, 2023? ?

Last year invites:

https://www.macrumors.com/2022/08/24/apple-announces-september-7-iphone-14-event/
Score: 7 Votes (Like | Disagree)
zakarhino Avatar
33 months ago
Mark Gurman wants us to know that this year's iPhone event will be held approximately 1 or 2 weeks into September, on a Monday (or Tuesday if there's a date conflict such as 9/11 or a holiday) with orders going live on Friday with deliveries starting the following Friday.

Mind blowing leaks!

Gurman's Salary: $300,000
Bloomberg bag: Secured
Score: 7 Votes (Like | Disagree)