Apple's iPhone 15 Event Likely to Be Held on September 12 - MacRumors
Skip to Content

Apple's iPhone 15 Event Likely to Be Held on September 12

Apple's upcoming iPhone 15 event is likely to be held on Tuesday, September 12, Bloomberg's Mark Gurman said today. In a tweet, Gurman said that "signs are increasingly pointing to September 12," which would line up with the timing of past iPhone events.


In his Power On newsletter shared over the weekend, Gurman had suggested September 12 or September 13 as two potential dates for the event, but now it sounds like Tuesday is the more probable candidate.

Apple's fall iPhone events are usually held during the first two weeks of September, and often take place on a Tuesday. Launching in early September allows Apple to push iPhone sales ahead of the end of the fiscal quarter.


If the iPhone 15 models are unveiled on September 12 and Apple sticks to its usual debut timing, pre-orders will take place on Friday, September 15, and a launch will follow on Friday, September 22.

We are expecting Apple to introduce four new iPhone models, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The Dynamic Island is expected to expand to all iPhone 15 models, plus Apple will adopt USB-C for charging instead of Lightning. Most other changes will be limited to the Pro models, with those set to feature slimmer bezels, a faster A17 chip, new camera technology, and more, as outlined in our iPhone 15 and iPhone 15 Pro roundups.

The fall event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, and shortly after the event, we'll see the launch of iOS 17, iPadOS 17, tvOS 17, and watchOS 10.

Related Forum: iPhone

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 6 U.S. States

Thursday July 9, 2026 7:29 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards,...
apple silicon 1 feature

Apple Silicon is Taking an Unexpected Turn

Friday July 10, 2026 7:24 am PDT by
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end. According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...

Top Rated Comments

Mr. Dee Avatar
38 months ago
Make sure you all upgrade so my stock goes through the roof and make me happy.
Score: 18 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
38 months ago
Confirmed, it is maybe the 12th September or maybe another day.
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
38 months ago
It looks like as of Monday August 8, 2023. Filming for the event has also begun as of yesterday.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
38 months ago
So is it on September 12, 2023 or not? I don’t like the word, “likely.”

Also, why throw this curve ball at us?

Gurman: obviously things can still theoretically change.

What does that mean??? 🤔😵‍💫
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
38 months ago
I wonder if Apple is sending out invites for the iPhone 15 event by the end of this month.

Tuesday, August 29, 2023? 🤔

Last year invites:

https://www.macrumors.com/2022/08/24/apple-announces-september-7-iphone-14-event/
Score: 7 Votes (Like | Disagree)
zakarhino Avatar
38 months ago
Mark Gurman wants us to know that this year's iPhone event will be held approximately 1 or 2 weeks into September, on a Monday (or Tuesday if there's a date conflict such as 9/11 or a holiday) with orders going live on Friday with deliveries starting the following Friday.

Mind blowing leaks!

Gurman's Salary: $300,000
Bloomberg bag: Secured
Score: 7 Votes (Like | Disagree)