Apple's iPhone 15 Event Likely to Be Held on September 12

Apple's upcoming iPhone 15 event is likely to be held on Tuesday, September 12, Bloomberg's Mark Gurman said today. In a tweet, Gurman said that "signs are increasingly pointing to September 12," which would line up with the timing of past iPhone events.


In his Power On newsletter shared over the weekend, Gurman had suggested September 12 or September 13 as two potential dates for the event, but now it sounds like Tuesday is the more probable candidate.

Apple's fall ‌iPhone‌ events are usually held during the first two weeks of September, and often take place on a Tuesday. Launching in early September allows Apple to push ‌iPhone‌ sales ahead of the end of the fiscal quarter.


If the ‌iPhone 15‌ models are unveiled on September 12 and Apple sticks to its usual debut timing, pre-orders will take place on Friday, September 15, and a launch will follow on Friday, September 22.

We are expecting Apple to introduce four new ‌iPhone‌ models, including the ‌iPhone 15‌, ‌iPhone 15‌ Plus, iPhone 15 Pro, and ‌iPhone 15 Pro‌ Max. The Dynamic Island is expected to expand to all ‌iPhone 15‌ models, plus Apple will adopt USB-C for charging instead of Lightning. Most other changes will be limited to the Pro models, with those set to feature slimmer bezels, a faster A17 chip, new camera technology, and more, as outlined in our iPhone 15 and iPhone 15 Pro roundups.

The fall event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, and shortly after the event, we'll see the launch of iOS 17, iPadOS 17, tvOS 17, and watchOS 10.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

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Top Rated Comments

Mrkevinfinnerty Avatar
12 months ago
Confirmed, it is maybe the 12th September or maybe another day.
Score: 18 Votes (Like | Disagree)
Mr. Dee Avatar
12 months ago
Make sure you all upgrade so my stock goes through the roof and make me happy.
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
It looks like as of Monday August 8, 2023. Filming for the event has also begun as of yesterday.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
So is it on September 12, 2023 or not? I don’t like the word, “likely.”

Also, why throw this curve ball at us?

Gurman: obviously things can still theoretically change.

What does that mean??? ??‍?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
I wonder if Apple is sending out invites for the iPhone 15 event by the end of this month.

Tuesday, August 29, 2023? ?

Last year invites:

https://www.macrumors.com/2022/08/24/apple-announces-september-7-iphone-14-event/
Score: 7 Votes (Like | Disagree)
zakarhino Avatar
12 months ago
Mark Gurman wants us to know that this year's iPhone event will be held approximately 1 or 2 weeks into September, on a Monday (or Tuesday if there's a date conflict such as 9/11 or a holiday) with orders going live on Friday with deliveries starting the following Friday.

Mind blowing leaks!

Gurman's Salary: $300,000
Bloomberg bag: Secured
Score: 7 Votes (Like | Disagree)