Apple Launches 'Pay the Apple Way' Advertising Campaign

Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on billboards, social networks, and more.

apple pay ad campaign 2
The "Pay the Apple Way" messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Apple highlights the simplicity and speed of ‌Apple Pay‌, as well as the built-in security.


Apple has installed billboards in the United States and the UK, which is where it is promoting ‌Apple Pay‌. Apple plans to debut a dynamic and immersive experience using prominent street billboards and mall placements. Apple customers in London, Birmingham, Manchester, Dallas, and Atlanta will see the ads.

apple pay ad campaign 1
There are four videos that go along with the campaign that show the ease of use of using ‌Apple Pay‌, and Apple plans to show these on TikTok, Twitter, Instagram, and other social networks. For TikTok specifically, Apple has teamed up with TikTok creators. Each personality will answer the question "Can I [blank] with ‌Apple Pay‌?" to spark dialogue about the uses of contactless payments.


The advertising campaign is already live, with the ads appearing in cities and on social media networks. ‌Apple Pay‌ is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85 percent of retailers in the United States.

Related Roundup: Apple Pay

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Top Rated Comments

jz0309 Avatar
11 months ago
I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Score: 35 Votes (Like | Disagree)
nickawhite Avatar
11 months ago
I'm fully convinced that Apple Pay + Apple Watch is the best point-of-sales experience possible. Full stop. At least once a month I "blow away" a sales person who didn't know their terminal could accept contactless payments by using my Watch to pay. So easy, so quick, and always right on my wrist where it is convenient to use. Never used my card (or cash) in England - hoping the US will eventually become as well-covered with contactless payments.
Score: 13 Votes (Like | Disagree)
arkitect Avatar
11 months ago

I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
?
Pretty much the same experience for me.

Travelling in Europe, South America has been smooth as butter only using my iPhone.

Africa? Not so much… USA? Also, not so much.

Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
Score: 12 Votes (Like | Disagree)
dontwalkhand Avatar
11 months ago

I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Worse is when I see them scrolling through their phone, they put it away, and pull out their cards!

I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
11 months ago

Apple Pay has been around 8 years and they still have to remind people that it exists, kind of sad and not on Apples part.
McDonald's still advertises, yet everybody knows them. It's not really about awareness so much as remaining "top of mind".
Score: 9 Votes (Like | Disagree)
Cromulent Avatar
11 months ago
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
Score: 8 Votes (Like | Disagree)