15-Inch MacBook Air Demand Reportedly 'Weaker Than Expected' So Far
Initial customer demand for the new 15-inch MacBook Air has been "weaker than expected," according to a DigiTimes report citing sources within Apple's supply chain. The report claims that 15-inch MacBook Air shipment volume in July has been 50% less than originally estimated amid a broader downturn in the notebook market.
As a result of this "poor start," the report claims that some Apple suppliers have requested a reduction in 15-inch MacBook Air shipments.
Launched at WWDC last month, the 15-inch MacBook Air starts at $1,299 and has the same design and M2 chip as the 13-inch model, but with a larger display and two extra speakers. It is the first time that Apple has offered a 15-inch display for the MacBook Air, which was previously only available in 13-inch and discontinued 11-inch size options.
It's unclear if 15-inch MacBook Air demand has met Apple's own internal expectations so far. Apple is set to report its third quarter earnings results on August 3, and it may share some comments about the laptop then. Other new Macs launched during the quarter included spec-bumped Mac Studio and Mac Pro models.
The report claims that the MacBook supply chain can look forward to the "upcoming announcement" of a new MacBook Pro, without providing any additional details. The publication previously claimed that Apple plans to release a new 13-inch MacBook Pro with an M3 chip later this year. The M3 chip is widely expected to be fabricated with TSMC's 3nm process for significant performance and power efficiency improvements compared to the 5nm-based M2 chip in the existing 13-inch MacBook Pro.
Popular Stories
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost?
Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple.
Hide My Email generates unique, random email addresses whenever needed.
Hom...
