Apple Teases Dawn of a 'New Era' and Coding 'New Worlds' at WWDC

Apple is overtly teasing the start of "a new era" and the ability to "code new worlds" at WWDC this year, building anticipation around the widely expected announcement of its mixed-reality headset.

wwdc 2023 code new worlds
A tweet shared by Apple earlier today made the "new era" remark, seemingly leaning into the high expectations surrounding next week's WWDC keynote. The launch of a major new device and operating system, something that has not occurred since the debut of the original Apple Watch in September 2014, would certainly seem to justify the start of a new era for the company.

In a similar move, Apple yesterday published a blog post on the Apple Developer website titled "Code new worlds." The language may hint at developers' ability to create immersive augmented-reality and virtual-reality experiences for Apple's headset.

Neither the "new era" nor "code new worlds" phrases had been used until now, in what seems to be a ramping up of rhetoric around the upcoming keynote event. Apple CEO Tim Cook referred to the "beginning of a new era for iPhone" upon announcing the ‌iPhone‌ 12 in October 2020, but the company seldom makes such bold statements ahead of events, especially for WWDC. Earlier today, Bloomberg's Mark Gurman said that he expects the keynote "to be one of Apple's longest ever and easily exceed two hours."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

4743913 Avatar
15 months ago

WWDC should be about the software... I guess I say that as am not interested in a VR headset lol


Attachment Image
Score: 11 Votes (Like | Disagree)
Leon Ze Professional Avatar
15 months ago
Code new worlds and stabilise old worlds should be Apple's new motto!
Score: 9 Votes (Like | Disagree)
Deedlez Avatar
15 months ago
What if everyone's wrong, and they announce the fabled car..?
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
Someone is asking since the new era begins next week. Can we also get hot pink iPhones this year?
Score: 6 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
Curious to know: What are the chances of me teleporting away from reality while wearing the new Apple AR/VR headset?
Score: 6 Votes (Like | Disagree)
nwcs Avatar
15 months ago
The reality distortion field on switch has been flipped.
Score: 6 Votes (Like | Disagree)