Apple AR Glasses Reportedly Still at Least Four Years Away From Launch
Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports.

In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design chief Jony Ive originally wanted to build before technical limitations reduced expectations to the current "ski-goggle" headset form factor with video pass-through.
Apple apparently realized early in the headset's development that the long-term goal of building AR glasses with sufficient power was unfeasible. Engineers calculated that the glasses would have to provide the full performance of an iPhone with only a tenth of its power consumption to prevent them from getting too hot.
Mike Rockwell, a former Dolby executive hired to spearhead the development of experimental head-worn devices at Apple, has continued to describe the headset as laying the foundations for a future AR glasses device to secure resources. Apple's work on the device now receives only limited resources.
An employee working on the project told Bloomberg that there is a running joke on the team that the company continues work on the "hopeless" device simply to keep Tim Cook happy. Despite making no meaningful progress on the AR glasses by 2019, Rockwell told over 100 employees at an an all-hands meeting later that year that Apple could introduce the glasses just one year after it introduced the first headset – a time frame that now seems impossible.
Apple eventually postponed any serious development on a standalone glasses product for a period of years, "all but killing the idea." The company is now said to be at least four years away from introducing any such product.
Popular Stories
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week.
Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
The big news in the technology world this week is that ChatGPT maker OpenAI is working more closely with Apple's former design chief Jony Ive on a futuristic AI device. The company is remaining tight lipped about the device, but Apple supply chain analyst Ming-Chi Kuo has shared some alleged details about its design.
In a social media post today, Kuo said the device will be "slightly larger" ...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...