Apple AR Glasses Reportedly Still at Least Four Years Away From Launch

Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports.

Apple Glasses Purple Feature
In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design chief Jony Ive originally wanted to build before technical limitations reduced expectations to the current "ski-goggle" headset form factor with video pass-through.

Apple apparently realized early in the headset's development that the long-term goal of building AR glasses with sufficient power was unfeasible. Engineers calculated that the glasses would have to provide the full performance of an iPhone with only a tenth of its power consumption to prevent them from getting too hot.

Mike Rockwell, a former Dolby executive hired to spearhead the development of experimental head-worn devices at Apple, has continued to describe the headset as laying the foundations for a future AR glasses device to secure resources. Apple's work on the device now receives only limited resources.

An employee working on the project told Bloomberg that there is a running joke on the team that the company continues work on the "hopeless" device simply to keep ‌Tim Cook‌ happy. Despite making no meaningful progress on the AR glasses by 2019, Rockwell told over 100 employees at an an all-hands meeting later that year that Apple could introduce the glasses just one year after it introduced the first headset – a time frame that now seems impossible.

Apple eventually postponed any serious development on a standalone glasses product for a period of years, "all but killing the idea." The company is now said to be at least four years away from introducing any such product.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...

Top Rated Comments

asdfjkl; Avatar
33 months ago


Attachment Image
Score: 14 Votes (Like | Disagree)
UltimaKilo Avatar
33 months ago
Four years seems unrealistic. The tech simply is not there with lenses, semis or even other components.

End of the decade is maybe more realistic, but let’s see.
Score: 10 Votes (Like | Disagree)
Candy Apple+ Nutz Avatar
33 months ago
And the Apple AR Contacts are at least a decade away…

???
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
Don’t bother launching it, please. Google tried and they failed.

https://www.macrumors.com/2019/05/20/google-glass-ar-headset-enterprise/
Score: 8 Votes (Like | Disagree)
cocky jeremy Avatar
33 months ago
I can't wait to jailbreak my eyes.
Score: 8 Votes (Like | Disagree)
Hopefully Smarter Avatar
33 months ago
You can’t have an “externsive” report that has no facts in it. There are NO facts about this product anywhere.

I understand that Apple will monitor your behavior and punish you with spikes through your eyes if you abuse the product.
Score: 6 Votes (Like | Disagree)