Netflix Cracking Down on Password Sharing in Four More Countries, Including Canada

Netflix today announced an expansion of its crackdown on password sharing, with the streaming service putting a stop to multi-household account use in Canada, New Zealand, Spain, and Portugal.

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In these countries, people who share an account with those who do not live with them will need to pay for an "extra member." Prices are as follows:

  • Canada - $7.99 CAD
  • New Zealand - $7.99 NZD
  • Portugal - 3.99 euros
  • Spain - 5.99 euros

Prices are per person, with up to two additional people able to be added to an existing Netflix Standard or Premium plan. The extra price will provide each person with a profile, personalized recommendations, login, and password. Alternatively, people who share a Netflix account with someone outside of their household at the current time can transfer a profile to a separate paid Netflix account.

Netflix will require customers to set up a primary location, ensuring that anyone who lives in the household can use the Netflix account. Netflix says it will still be possible for subscribers to watch content while traveling, however. The Netflix website has little information on how travel works, and Netflix did not provide details when requested. Part of the process of blocking account sharing requires users to set a Primary Location, and in Canada, Netflix says that for people who have second homes or travel frequently to another location, the Netflix app must be opened on a mobile device while connected to the Wi-Fi network at the Primary Location once per month.

For members with second homes or who travel frequently, open the Netflix app on your mobile device(s) while connected to the Wi-Fi network at your primary location once a month and then when you arrive at the second location.

This suggests Netflix will require monthly checkins at a Primary Location for the streaming service to be accessible if you are not at home.

According to Netflix, more than 100 million households are sharing accounts, which impacts its "ability to invest in great new TV and films." The company says that a Netflix account is "intended for one household," a rule that the company first started enforcing last year.

Netflix has already been testing restrictions for multi-household account access in several countries in Latin America, and it said in a Q4 earnings results release that it plans to enforce rules against password sharing more broadly in 2023.

Password sharing rules will be enforced through IP addresses, device IDs, and account activity. So far, Netflix has not made any announcements in the United States, but the company is well aware that it will not be a "universally popular move," as it said it is anticipating "a bit of a cancel reaction" as the crackdown continues. Given that pricing for an additional person is $7.99 in New Zealand and Canada, Netflix could eventually implement a similar add-on price in the United States.

While the Netflix terms of service have never explicitly allowed for multi-household password sharing, Netflix looked the other way for so long that implementing fees for offering account access to friends and family is likely to upset some subscribers.

Netflix's plan pricing also doesn't help, as subscribers pay for watching on multiple devices. With the Premium plan, for example, Netflix provides Ultra HD 4K streaming and support for watching on four devices simultaneously, now with the caveat that everyone watching has to be in the same home.

Tag: Netflix

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Top Rated Comments

polaris20 Avatar
19 months ago

Good.

You can't share your Theater tickets and you can't share traditional cable. Bizarre people think its OK to share a $15 netflix account with their entire family all over the US and complain when their favorite show gets cancelled.
Even more bizarre that people think you should pay for four simultaneous streams, but not actually get to use them in many cases. A lot of people's kids are away at school, for example. You think it's okay for them to have to pay $7.99 on top of the $14.99, just because they're not home? Because that's the way it's looking like Netflix is going.
Score: 57 Votes (Like | Disagree)
Nermal Avatar
19 months ago

Bizarre people think its OK to share a $15 netflix account with their entire family all over the US
Netflix has previously implied that it's fine (e.g. a Premium account allows watching on four computers at once, therefore people watch it on four computers at once) and has even encouraged it in the past (the infamous "love is sharing a password" tweet). Whether it's right or wrong, I wouldn't call it "bizarre".
Score: 47 Votes (Like | Disagree)
Jimmy_Banks Avatar
19 months ago

Good.

You can't share your Theater tickets and you can't share traditional cable. Bizarre people think its OK to share a $15 netflix account with their entire family all over the US and complain when their favorite show gets cancelled.
"Love is sharing a password" -Netflix
Score: 46 Votes (Like | Disagree)
haginile Avatar
19 months ago
What happens when I watch Netflix in Safari with iCloud Relay turned on?
Score: 41 Votes (Like | Disagree)
hsoj1006 Avatar
19 months ago

Time to pay up cheapskates.

Sharing passwords is a crime.
A crime? LOL. Hokay. It isn't, but hokay.
Score: 38 Votes (Like | Disagree)
supergt Avatar
19 months ago
I rarely if ever watch netflix anymore. There are better offerings.
Score: 36 Votes (Like | Disagree)