UK Begins Market Investigation into Apple and Google's Mobile Dominance

The UK's competition watchdog has begun its investigation into the market dominance of Apple and Google's mobile browsers, months after it said it was considering a high-level probe.

app store blue banner uk fixed
The Competition and Markets Authority (CMA) announced Tuesday that responses to its June consultation had revealed "substantial support" for a full investigation into how Apple and Google dominate the market and how Apple restricts cloud gaming through its App Store.

The consultation found 86% of respondents support taking a closer look at Apple and Google's market dominance. Browser vendors, web developers, and cloud gaming service providers said the tech giants' mobile ecosystems are harming their businesses, holding back innovation, and adding unnecessary costs.

The feedback effectively justifies the findings of a year-long study by the CMA into Apple and Google's mobile ecosystems, which the regulatory body called an "effective duopoly" that allows the companies to "exercise a stranglehold over these markets." According to the CMA, 97% of all mobile web browsing in the UK in 2021 happened on browsers powered by either Apple's or Google's browser engine, so any restrictions can have a major impact on users' experiences.

"Many UK businesses and web developers tell us they feel that they are being held back by restrictions set by Apple and Google," said Sarah Cardell, interim chief executive of the CMA, in a statement.

"We plan to investigate whether the concerns we have heard are justified and, if so, identify steps to improve competition and innovation in these sectors."

As part of the market investigation, which is required to end within 18 months, the CMA can request extensive information from Apple to draw conclusions and implement legally binding remedies, which could potentially include orders that require Apple to make material changes to its practices.

An Apple spokesperson said: "We will continue to engage constructively with the Competition and Markets Authority to explain how our approach promotes competition and choice, while ensuring consumers' privacy and security are always protected."

Separately, the CMA continues to examine Apple's ‌‌App Store‌‌ terms and conditions in a competition law investigation that started in March 2021, and the UK government is empowering its Digital Markets Unit with statutory powers to penalize companies that do not meet its rules with considerable fines. The British government says it will present regulations to combat anti-competitive abuses before May next year in the form of a Digital Markets Competition and Consumers Bill.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

wanha Avatar
40 months ago
Nokia, Samsung, and Microsoft - they all tried to break into the mobile OS game.

They all poured a TON of money to make it happen.

But they couldn't, because:

1. there was no market demand for a third OS (i.e. what could a third OS provide the other two can't?), and

2. app developers were not willing to support a third platform with a smaller user base.

This dynamic created what is effectively a duopoly that we see today.

It is natural and inevitable for governments to look into all duopolies, especially ones that impose their own policies and rules on all that use them.

I hope that governments reach sensible conclusions on this, but not holding my breath.
Score: 27 Votes (Like | Disagree)
wanha Avatar
40 months ago

Apple and Google should form a union. If a country wants to play with hard rules, then Apple and Google can collectively pull out of the country. Imagine a country left without iOS and Android in 2023. Let's see how fast their citizens overthrow their government.
Yeah let's replace governments with for-profit businesses, what could possibly go wrong
Score: 27 Votes (Like | Disagree)
tann Avatar
40 months ago
Doesn’t take much thinking to reach the conclusion there is a Duopoly!!
Score: 17 Votes (Like | Disagree)
falkon-engine Avatar
40 months ago
There’ll always be multiple sides to this debate but the App Store is restrictive in many ways, including not allowing other web browser backends besides WebKit, the policies related to in app purchases for digital goods, not allowing alternative competitor app stores, not officially allowing side loading if the user so desires (users can side load to a limited degree if they have a developer account).

There are many potential legal apps or extended functionality that apple may not want in its App Store (e.g., Wi-Fi explorer or a better springboard/stage manager implementation, etc.) that are possibly innovative. And iPhones aren’t cheap, so in some ways apple may be stifling innovation, and in my humble opinion, users should be given more choice.

Of course there are those who say well If you want choice then get android. But governments can also respond and say to Apple if you’re too restrictive on choice and competition (and ultimately unfairly or unnecessarily restrict otherwise legal trade between consumers and corporations) then no license for you to operate in our country or state. I like my iPhone. I also like android. But I also wish iPhone/iPad was a bit less restrictive in where we can get our apps. Especially iPad, that literally has the same chip as a Mac… yet the mac can side load but the iPad cannot. Same hardware, completely different policies for loading software. Seems arbitrary and capricious to me.
Score: 17 Votes (Like | Disagree)
wanha Avatar
40 months ago

I didn't say let's replace governments with for-profit businesses.
You said Apple and Google should collude to force government's hand or for their citizens to elect governments that let Apple and Google do what they want.

It amounts to the same thing - more power and freedom for Apple and Google.

I'm not sure that's in the people's interest.
Score: 17 Votes (Like | Disagree)
senttoschool Avatar
40 months ago
Apple and Google should form a union. If a country wants to play with hard rules, then Apple and Google can collectively pull out of the country. Imagine a country left without iOS and Android in 2023. Let's see how fast their citizens overthrow their government.
Score: 16 Votes (Like | Disagree)