Apple to Expand Live TV Advertising for Major League Soccer Deal

Apple is building a live television ad network in preparation for streaming Major League Soccer games, reports Bloomberg. Apple has agreed to expand its advertising as part of its deal with MLS.

Apple MLS partnership June 2022
Back in June, Apple announced a 10-year partnership with Major League Soccer, which will see all matches streamed through the Apple TV app starting in 2023. Apple is now talking with advertising partners and MLS sponsors about ads that will air during the soccer games and related shows.

All three streaming tiers will have ads, including the dedicated package, paid TV+ subscriptions, and the free TV app.

Bloomberg says that ads for live TV are part of Apple's aggressive push into advertising. Apple recently added new ads to the App Store Today tab and to individual app pages, a move that has been unpopular with developers due to some of the ad types Apple has opted to show.

Apple is also working on a plan to add search ads to the Apple Maps app on iPhone starting next year, with these ads showing up alongside user searches for things like "gas" or "coffee." Bloomberg says that Apple is also exploring ads for other apps and services.

Apple's ad business generates around $4 billion annually at the current time, but the company is aiming to push that to at least $10 billion per year.

Top Rated Comments

macsimcon Avatar
4 weeks ago
Is there no end to Tim's greed? I'm already paying for an Apple subscription, and now they want me to watch ads? Sorry, it's ads, or subscription revenue, not both. I don't pay to watch ads, morons.
Score: 27 Votes (Like | Disagree)
temende Avatar
4 weeks ago
Oh for chrissake. I can understand doing petty financial things like not including a charger in the box or jacking up services prices but putting ads in every product is a complete self-own.
Score: 17 Votes (Like | Disagree)
uptownnyc Avatar
4 weeks ago
Thanks. I hate it.
Score: 15 Votes (Like | Disagree)
maccymac42 Avatar
4 weeks ago
Apple have always been greedy, but this is a whole new level.
Score: 15 Votes (Like | Disagree)
BGPL Avatar
4 weeks ago
Keep wringing that chamois, Apple. One more dollar.
Score: 12 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
4 weeks ago
The new facebook :cool:
Score: 9 Votes (Like | Disagree)

Related Stories

App Store Ads

Apple Begins Showing More Ads in App Store

Tuesday October 25, 2022 11:26 am PDT by
As expected, Apple today announced that new ad placements are now available in the App Store, allowing developers to advertise their apps in more spots. Starting today, developers can now advertise their apps in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings in all countries except China. Ads are already beginning to appear in...
App Store Ads

Report Reveals Apple Employees Internally Unhappy With Plans to Show More Ads to iPhone Users

Tuesday November 15, 2022 1:05 am PST by
A new report has revealed internal disagreement within Apple, causing some employees who work on the company's ads business to raise concerns that showing more ads to iPhone users ruins the premium experience that's been long offered to its customers, The Information reports. The lengthy report by The Information takes a deep dive into how Apple's ads team operates and internal concerns that ...
apple tv plus banner

Report: Apple to Sell Ad Space for TV+ Next Year, Hinting at Possible Ad-Supported Tier

Wednesday October 12, 2022 5:11 am PDT by
Apple has reportedly held discussions with media agency and network executives about the prospect of selling ad time on its Apple TV+ streaming service, leading to speculation that an ad-supported tier could eventually be in the offing, possibly as soon as next year. According to DigiDay, Apple's advertising chief Todd Teresi has led meetings with holding company executives to sell video...
Apple Maps 2022

Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

Sunday August 21, 2022 10:34 am PDT by
Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman. "I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today. Ads in the Apple...
new app store ads today tab

Apple Announces More Ads Coming to App Store Starting Next Week

Saturday October 22, 2022 6:51 am PDT by
In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings starting Tuesday, October 25, in all countries except China. All ads in the App Store have a blue background and an "Ad" icon. "With a Today tab ad, your app can appear prominently on...
new app store ads today tab

Apple Pauses Gambling Ads in App Store Pages After Developers Complain [Updated]

Wednesday October 26, 2022 3:19 pm PDT by
Update October 26 3:31 p.m.: In a statement shared with MacRumors today, Apple said it has paused gambling ads in App Store app pages, with no further details provided:We have paused ads related to gambling and a few other categories on App Store product pages.Original story from October 25 follows. Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to ...
apple maps 3d feature

Apple Has Internally Tested Injecting Ads Into Maps App Search Results [Updated]

Monday August 15, 2022 5:27 am PDT by
Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman. Currently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps. Apple also generates revenue with commercials...
General iOS 16 Feature Yellow

Apple Says iOS 16 Update Coming Soon With Fix for Advertising-Related Issue

Monday November 7, 2022 10:21 am PST by
Apple is working on an iOS 16 update with a fix for an issue related to its advertising framework SKAdNetwork, according to the company's system status page. Apple says the issue began on November 3, but it did not provide any additional details. "There is an issue impacting SKAdNetwork for users on iOS 16.1," says Apple. "We are working to quickly resolve this issue in a software update." ...

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...