Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard
Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman.
Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an iPad with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly abandoned, but that was probably Apple's only real hope of ever giving Chromebooks a run for their money in most schools," Gurman added.
It's unclear if the scrapped plastic iPad would have come as the 10th-generation iPad, announced last week, or another distinct iPad model. The new 10th-generation iPad joins the iPad lineup as the newest entry-level iPad with the A14 Bionic chip, iPadOS, and an all-screen design. The new iPad, however, does not support the latest Apple Pencil and does not have a laminated screen.
At $449, the new iPad is more expensive than the ninth-generation entry-level iPad that remains in the lineup for $329 but is cheaper than the iPad Air, which starts at $599. The new iPad, alongside the M2 iPad Pro, will begin arriving to customers this week on Wednesday, October 26.
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today.
Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa.
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...
Top Rated Comments
Currently the iPad 10 is still an iPad Air 4 (from 2 years ago) with worse specs. And it still has a high price. With the iPads, it shows a drift at Apple about what an iPad should be. They don't know how to approach the product and forget that people who bought the entry-level iPad did so because they wanted a good tablet experience that lasted 6/8 years without problems and was inexpensive.
That for a redesign, to adapt it to current designs, it is 100 dollars more expensive (in euros, almost 200), I find it shameful, because really, design aside, it is still a small evolution of the iPad 9.
I still think Apple should segment their ranges in 3/4 product lines.
SE range. With products with older designs, but updated internally. iPhone SE, Apple Watch SE, iPad SE, MacBook SE (iPhone Xr design, Apple Watch S4 design, iPad Air 4 design, MacBook Air M1 design).
I believe that this access range should have "affordable" prices as a way to hook people to get into Apple. The iPhone SE for 450/500 euros, the Apple Watch for 250/300 euros, the iPad SE for 300/350 euros and the MacBook for 900/950 euros.
"Standard" range. With the latest technical specifications and current designs. iPhone 6.1" and 6.7" (with ProMotion), Apple Watch, iPad 8.9" and 11" (I consider that here the Air and the 11" Pro should converge into one, with ProMotion in both models), MacBook 13" and 15", iMac.
These should be priced as usual by Apple (up to inflation in Europe). iPhones between 800/900 euros (depending on size), Apple Watch for about 400/450 euros, iPads between 550/650 euros (depending on size) and Macs about 1200/1300 euros.
Pro range. With improved technical specifications and better materials: iPhone Pro 6.4", Apple Watch Pro (stainless steel), iPad Pro 12.9" and 14.9" (dynamic island, less bezels), MacBook Pro 14" and 16", Mac Pro (instead of Mac Studio).
In this case, prices should be like the current ones, about 1100/1200 euros for iPhone, Apple Watch about 700/750, iPad about 800/1000 euros and MacBook Pro and Mac Pro around 1800/2000 euros.
Ultra range. The best, with the best in durability, cameras, power and general specifications. iPhone Ultra 6.9", Apple Watch Ultra, Mac Ultra (instead of Mac Pro).
Obviously here the prices, so expensive. iPhone around 1400 euros, Apple Watch 1000 euros, and Mac Ultra about 3000 euros.
So I think it would be a more orderly and coherent range at Apple.
Tablets (including iPads) are also commonly used in warehousing, distribution, quality control, pilots use them… etc etc.
Places where are a handheld device bigger than a phone is useful.
Then again, none of those (except perhaps the illustrator) need advanced features really.
If Apple really sells plastic iPad with keyboard under $500, The most other iPad series would be doomed.