Meta CEO Mark Zuckerberg has criticized Apple's pricing strategy by claiming that the tech giant typically "charges as much as it can" for hardware, whereas Meta will take a different approach by selling products like its new $1500 AR/VR headset at a "break even" price point, or in some cases even a loss (via Business Insider).
In a podcast interview following the launch of Meta's new "Quest Pro" headset, Zuckerberg said it's natural for hardware companies to want to make a profit on product sales, but that Apple seeks to charge customers as much as possible. In contrast, Zuckerberg said Meta will take a different route with its portfolio of hardware products, and claimed his company may make no profit from some of its sales and will instead rely on revenue generated by software and services offered in the metaverse.
I think the business model will be disruptive, in that it's typically people build hardware and they try to make a profit off of it, where if you're Apple, you build hardware and you charge as much as you can for it. I do think that having someone come into the space and basically say, "We're going to build the best hardware in the space and we're going to basically sell it at a break-even point and in some cases, maybe even slightly at a loss in order to basically help grow the ecosystem with the business model of basically having the revenue come through software and services", that business strategy I think is aligned with the mission of basically connecting people and having people there because if you want to build a social experience, you have to have the people there.
This week, Meta announced the Quest Pro, its latest AR/VR headset for the so-called "metaverse." At $1500, the Quest Pro is the high-end successor model to the Meta Quest and boasts a more comfortable design, more advanced display technology, and sensors that can read a user's emotions and facial movements, according to Meta. Apple's AR/VR headset is rumored to be announced in January, and you can learn more about it by checking out our AR/VR roundup.
[HEADING=2]Zuckerberg: Apple 'Charges As Much As It Can' for Hardware, But Meta Is Willing to Sell at a Loss to…[S]Grow the Metaverse[/S]… Track as many people as possible[/HEADING]
Friday October 14, 2022 3:09 pm PDT by Juli Clover
Apple next year is planning to enter a new product category, launching its first mixed reality headset. Rumors indicate that the upcoming headset will support both AR and VR technology, and that it will have features that will outshine competing products. Render created by Ian Zelbo based on rumored information With the iPhone, iPad, and Apple Watch, Apple's hardware and software led it to...
Wednesday September 28, 2022 6:59 am PDT by Sami Fathi
Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec. Concept render based on purported leaked information by Ian Zelbo According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase...
New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including "Reality Processor," "Reality Pro," and "Reality One."
Render via designer Ian Zelbo The filings, reported by Bloomberg, were filed in the United States, United Kingdom, Canada, Australia, New...
Wednesday November 2, 2022 3:48 am PDT by Sami Fathi
Apple is no longer expected to announce any new Apple silicon Macs during the remainder of this year, according to reports. With no new Macs on the horizon for 2022, Apple's product lineup is "set" for the rest of the year, according to the company's CEO Tim Cook. Now, all eyes are on 2023.
Concept render based on purported leaked information by Ian Zelbo Apple released many new products in...
Thursday December 1, 2022 12:57 pm PST by Juli Clover
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...
Facebook parent company Meta today announced that it is raising the price of its Meta Quest 2 virtual reality headsets by $100, making the 128GB version $400 and the 256GB version $500. The price change is set to go into effect on August 1.
Meta is adding no new features to the Quest 2 to justify the price increase, and the company says that it is adjusting the price in order to "continue...
Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.
In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo...
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
Saturday December 3, 2022 10:23 am PST by Joe Rossignol
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app.
To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
Friday December 2, 2022 2:13 pm PST by Juli Clover
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline.
With only four betas released since...
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source.
MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
Thursday December 1, 2022 8:44 am PST by Joe Rossignol
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far.
iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Sunday December 4, 2022 7:38 am PST by Joe Rossignol
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo.
Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
Thursday December 1, 2022 4:37 pm PST by Juli Clover
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
Saturday December 3, 2022 10:55 am PST by Joe Rossignol
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year.
There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
With Black Friday and Cyber Week shopping events winding down and the calendar flipping over to December, our attention is starting to turn to 2023 and all of the Apple news we're expecting to see.
This week saw an alleged benchmark leak for an "M2 Max" chip expected to make an appearance in upcoming Macs like the MacBook Pro early next year, as well as fresh rumors about the iPhone 15...
Friday December 2, 2022 10:54 am PST by Juli Clover
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard.
It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
Monday December 5, 2022 11:44 am PST by Juli Clover
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December.
Subscribe to the MacRumors YouTube channel for more ...
Top Rated Comments
Fixed it for you…
he’s subsidising the hardware costs with revenue from his ad business