Apple is looking to make its future generation AR/VR headsets more immersive by increasing the sharpness and quality of the displays used in the products, according to a report from The Elec.
According to the report, Apple is asking Samsung Display and LG Display to produce displays with 3500ppi (pixels-per-inch), an increase from the previous ask of 2800ppi, for the displays built into the headsets. Displays from LG Display and Samsung Display aren't expected to be used in Apple's first generation AR/VR product that's rumored to be announced in January 2023, but will be used in future models already under development.
The displays that will be used in Apple's headsets are rumored to be OLEDoS, a type of display technology that uses silicon instead of glass and is designed specifically for AR/VR products.
The report claims that the increase in display sharpness is part of Apple's efforts to "increase the immersion consumers feel" when using its headsets. Apple's first AR/VR headset, rumored to be called "Reality Pro," is expected to be a high-end product that serves as an entry for Apple into the competitive AR/VR space with a price tag north of $2,000.
Wednesday May 21, 2025 8:21 am PDT by Tim Hardwick
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
Wednesday May 21, 2025 10:27 am PDT by Juli Clover
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
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CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
This is a big issue with VR, you need a really high resolution if you want to have something like a virtual workstation covering your whole field of view, not just games which can tolerate lower resolutions.
But if anyone can do it, it's Apple with their power-efficient GPUs.
We're at least 10 years away from a mass market VR headset.
Apple stock analysts who think the VR headset is going to contribute to Apple's bottom line in the next few years are dreaming.
First iphone, airpods, mac , ipad , apple watch didnt failed...they made Apple a lot of money neeh, just 2-3 years from the first gen release...the others will get the idea like they did with the airpods so in 2025 we will have mass market for these (mass market for this type and price for a product of course)
1. Meta is selling each Quest headset at a substantial loss. 2. Apple's headset is rumored to cost $2,000+ according to the original article. 3. Even at $399, and selling at a substantial loss, Quest VR is nowhere near a mass market product. 15 million is nothing compared to 1.35 billion phones sold in 2020, for example. 4. Meta is losing $10 billion/year trying to make it a mass market device.
That is simply incorrect. They have made money (profit) on both the hardware and the store. Quest Pro is launching in October. You really need to be married to an old opinion not to see what is coming.
i don't think it can be aimed towards businesses. absolutely needs to be consumer focused.
that **** is going to be expensive. i'm not sure how Apple is going to sell this. maybe after a few years they'll release a Pro/Ultra/Max version and then an SE/Mini version. it's going to take years for this to take off.
Is SE the VR monocle? Basically Borg stuff...
...with tubes running down to the battery packs we are wearing to power it with "same great battery life"? ;)
Concept render based on 
