Apple Watch 'Pro' Casing Details Hint at Completely New Design

An increasing number of details about Apple's all-new Apple Watch design have emerged in recent months, providing a tentative picture of what to expect from the new look.

apple watch series 7 mystery
According to Bloomberg's Mark Gurman, the upcoming high-end variant of the Apple Watch Series 8 will feature the device's first redesign in years and a new titanium casing, but will not feature the long-rumored squared-off look. Gurman said that this year's high-end Apple Watch model will be "a good bit bigger" than the current Apple Watch models owing to a five to seven percent larger display, so much so that "it might only appeal to a subset of customers."

The high-end Apple Watch will reportedly feature the first new design since the launch of the Apple Watch Series 4 in 2018. It will apparently not be circular, and contrary to reports of a squared-off design, "it also won't have those rumored flat sides." Instead, Gurman described the new design as being "an evolution of the current rectangular shape." The design may mean that existing 45mm Apple Watch bands are not fully compatible with the new casing.

He added that it will have a casing made of "a more durable formulation of titanium to make it extra rugged" and said that "the upcoming Apple Watch release is shaping up to be one of the company's more exciting product launches this year."

Earlier this year, the leaker known as "ShrimpApplePro," who correctly said that the Apple Watch Series 7 would feature a rounded design like the Apple Watch Series 6, claimed that Apple was working on a "flat front glass display" for an Apple Watch Series 8 model. It seemed plausible that this information could relate to the rumored new design for the high-end model, but it has since been confirmed by Mac Otakara that the flat display belongs to the 47mm Apple Watch "Pro."

The other Apple Watch Series 8 models, expected to come in the same 41mm and 44mm sizes as the Series 7, are not expected to feature a redesign when they launch later this year. Gurman recently reported that Apple is planning to host an event on Wednesday, September 7 to unveil new iPhone and Apple Watch models, a date later confirmed by Apple for an event with the tagline "Far out."

Beyond a redesign, the high-end Apple Watch is expected to feature the "S8" chip, a body temperature sensor for enhanced sleep tracking and fertility planning, a Low Power Mode to prolong battery life, and a larger battery to enable longer workout times.

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...