Apple Now Has 860 Million Paid Subscriptions Across Services

Apple now has over 860 million paid subscriptions across all of its services, including Apple Music, Apple TV+, Apple News, iCloud, and more, the company's chief financial officer Luca Maestri said today.

Apple One Apps Feature 2
Speaking during Apple's third-quarter earnings call, Maestri said Apple has over 860 million subscriptions, which is an increase of 160 million over just the last 12 months. Apple does not provide a breakdown of subscriber counts per service, but Maestri said growth was strong in offerings like ‌Apple TV+‌ and Apple Arcade.

Apple beat analyst expectations for the third quarter, posting $82.96 billion in revenue. While iPhone sales rose 2.5%, Mac, iPad, Wearables, Home, and Accessories sales dropped year-over-year due to supply constraints and macroeconomic factors.

Update: This article has been updated to clarify that the 860 million figure refers to subscriptions, not subscribers. A single user may have multiple subscriptions through Apple.

Top Rated Comments

icanhazmac Avatar
3 weeks ago
Only because I forgot to cancel TV+ and Arcade before my trial ran out! ??
Score: 26 Votes (Like | Disagree)
mrat93 Avatar
3 weeks ago
860 million users have taken 8 photos and 10 minutes of video, and they’re tired of being nagged about storage space.
Score: 26 Votes (Like | Disagree)
akfgpuppet Avatar
3 weeks ago

Holy ****, that’s a lot. Like 1/8th of the world’s population.
I want to say these numbers double dip. Like they’re counting each separate subscription that each person has. Like I’m sure my Apple Music and Apple TV subscriptions are counted as individual ones.
Easy for them to fluff their numbers this way.
Score: 26 Votes (Like | Disagree)
Crowbot Avatar
3 weeks ago
A breakdown of subscribers by which service(s) they subscribe to would be helpful.
Score: 17 Votes (Like | Disagree)
freedomlinux Avatar
3 weeks ago
No one intentionally has a paid Apple News subscription.

This is exactly why offers and bundles like Apple One exist - to package several popular services along with an underperforming service to prop up its numbers.
Score: 16 Votes (Like | Disagree)
flofixer Avatar
3 weeks ago

I want to say these numbers double dip. Like they’re counting each separate subscription that each person has. Like I’m sure my Apple Music and Apple TV subscriptions are counted as individual ones.
Easy for them to fluff their numbers this way.
Regardless of all the complaints we see on this forum and no mega company is perfect, Apple continues to make great products and services. Whether the numbers are fluffed or not, the numbers are impressive.
Score: 13 Votes (Like | Disagree)

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