Apple's Back to School Deals Now Live in Europe, Asia, and the Middle East

Apple today continued with the launch of its annual "Back to School" promotion, debuting back to school deals in most countries in Europe, some countries in Asia, the Middle East, and Mexico.

europe back to school
Higher education students and educators in most countries can get an Apple gift card with the purchase of select Macs and iPads, which is the same deal that went live in the United States and Canada in June, while in other countries, Apple is offering AirPods. In the UK, gift cards valued at up to £120 are available, and in other European countries, the amount tops out at €150.

Qualifying devices include the MacBook Air, MacBook Pro, and iMac, as well as the iPad Pro and iPad Air. Eligible devices include the M2 ‌MacBook Pro‌ and ‌M2‌ ‌MacBook Air‌, which are Apple's latest devices. The highest value gift cards are available with Macs, with slightly lower values accompanying iPads.

In Mexico, Turkey, Czech Republic, Belgium, the United Arab Emirates, Hong Kong, and China, Apple is not providing a gift card, and is instead giving EDU customers a set of AirPods with the purchase of a new iPad or Mac. In countries where AirPods are the Back to School option, Apple is offering second-generation AirPods for free, but customers can upgrade to third-generation AirPods or AirPods Pro for an additional fee.

Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country. Students are also eligible for AppleCare+ at a 20 percent discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include Mexico, the UK, Ireland, France, Germany, Italy, Spain, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Turkey, United Arab Emirates, Hong Kong, and China.

Apple's Back to School Promotion will last through October 20, 2022 in most of the above listed countries, but it does end in September in some locations, such as Hong Kong and China.

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
Powerbeats Pro 2 Orange

Powerbeats Pro 2 Given to Customer Early, Expected to Debut Tomorrow

Monday February 10, 2025 7:42 am PST by
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend. A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
iOS 18

Apple Releases iOS 18.3.1 With Bug Fixes

Monday February 10, 2025 10:09 am PST by
Apple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...

Top Rated Comments

Evil Dan Avatar
34 months ago

That savings that you see is just a gimmick, you are paying for it….

To make it easier.. the first pic is the precious order I made, 3 days ago!!!


The second one is today’s order!!!!


If they charged me for the GIFT CARD, as they did..

WHERE IS THE BLODDY DEAL???

It ia just a gimmick!!!! The only thing they managed me to do is to commit spending more than I would have and lose 3 days in delivery time.
You've literally just posted a screenshot with "Savings -£120" on it. That's the discount for the card. Hence the card is free with the laptop.

If your total invoice is £1529 then you didn't pay £120 for the card did you? Otherwise the invoice total would have been £1649.

£120-£120=£0

I'm going to guess it's not a mathematics course you are doing!
Score: 9 Votes (Like | Disagree)
Gautam. Avatar
34 months ago

Check your math mate!!!

If you paid for the gift card that means

120 - 120 = 0 , YOU PAID FOR IT.. there is benefit at all!!!

So yes, you keep the education discount.. which is fine… but that’s about it…
The gift card is only making you spend more later on… since you already paid the 120.

It can only be a gain for the consumer, if the gift card is free of charge, meaning NO 120 payment!! Which it is not!!!
Are you joking or just really, really bad at maths?

1. You paid the education price for your Mac.
2. Then, you received 120 pounds extra discount on your Mac.
3. Then, you paid 120 pounds for a gift card.

In other words, that's a free gift card.

Whether or not it will make you spend more later is up to you. There's plenty of stuff you can get for 120 pounds.
Score: 7 Votes (Like | Disagree)
boak Avatar
34 months ago
Back to School is a very apt name methinks
Score: 7 Votes (Like | Disagree)
Evil Dan Avatar
34 months ago

Another one claiming fake education discount? ?
I can see why Apple used to give away Airpods in the past. Save them having to take on 100s of seasonal customer service reps dealing with this every summer.
Score: 5 Votes (Like | Disagree)
Evil Dan Avatar
34 months ago

Price - 10% is the normal education price. Therefore, I paid the normal educational price.

If I have to pay for the gift card, them it just makes no sense, the prices remained the same as yesterday.

There is no deal in this situation

You can buy a gift card anytime you like.
So the offer is working perfectly if the price is the same. They email out the code for the gift card at delivery or just before to use on a future purchase. That way you receive the gift card for no extra cost.
Score: 4 Votes (Like | Disagree)
ascender Avatar
34 months ago
Reading the first page of posts in this thread has made my head hurt.

A gift card is a much better idea IMO than AirPods for us and I guess Apple are also hoping you might then end up spending more than just the £120/$150.
Score: 4 Votes (Like | Disagree)