'realityOS' Trademark Filing Hints at Possible WWDC Announcement [Updated]

Ahead of WWDC kicking off in a little over one week, interesting trademark filing details for "realityOS," the name for Apple's upcoming AR/VR headset operating system, have been resurfaced online, offering a clue as to what Apple may have in store to share at this year's conference.

wwdc 2022 hero
The two separate trademark filings (1, 2) were resurfaced by Parker Ortolani on Twitter, who notes that while both were initially submitted on December 8, 2021, more interestingly, they're both listed with foreign filing date deadlines of June 8, 2022, just two days after Apple's main WWDC keynote. Another filing on the USPTO website lists a foreign filing date deadline of June 9, 2022.

The filings themselves are not labeled or marked as Apple trademarks, but several hints indicate the Cupertino tech giant owns them. The filings are under a company that goes by the name of "Realityo Systems LLC," and as noted by Parker, the corporate location used by this company is the same address Apple has used in past years to hold onto macOS California release names ahead of launch.

"realityOS" was accidentally referenced by Apple in App Store update logs earlier this year, confirming its existence in some capacity. rOS, short for realityOS, was first reported by Bloomberg in 2017 with the internal codename "Oak."

realityOS will first run on a high-end, niche AR/VR headset Apple is planning to announce this year or early next year, according to Bloomberg. Apple recently previewed its mixed reality headset to its board, implying that the product is nearing completion.

The headset will feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, spatial audio, and other features. When it launches, the headset is expected to cost somewhere around $3,000.

Rumors have been quiet on whether or not Apple plans to announce hardware at WWDC this year, but the dates of the trademark filings hint that Apple may have more to share about its vision for the future of AR/VR. For the first time since September 2019, Apple is also inviting select members of the press and has invited developers from the ‌App Store‌ community to attend a special event at Apple Park on June 6.

Update: Since this article was published, both Bloomberg journalist Mark Gurman and a practicing lawyer have claimed that the trademark filing date deadlines are actually a legal requirement and that their closeness to WWDC is likely mere coincidence.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

49 months ago

This is truely a product I don’t understand the market for. I feel like the two products they are chasing, a ar headset and a car…. Are just not game changers.


When the iPhone came out, it was similarly priced in comparison to other less usable smart phones, and had mass market potential… $3000 for AR goggles? Outside of people who use it for 3D creative work, who is this for?

I have trouble seeing these in the general population unless they reach under $500, and even then… I still don’t see the appeal of the meta verse
I have a feeling this post won't age well in 10 years.
Score: 25 Votes (Like | Disagree)
49 months ago
This is truely a product I don’t understand the market for. I feel like the two products they are chasing, a ar headset and a car…. Are just not game changers.


When the iPhone came out, it was similarly priced in comparison to other less usable smart phones, and had mass market potential… $3000 for AR goggles? Outside of people who use it for 3D creative work, who is this for?

I have trouble seeing these in the general population unless they reach under $500, and even then… I still don’t see the appeal of the meta verse
Score: 13 Votes (Like | Disagree)
SamRyouji Avatar
49 months ago
Reality? That means, according to them I'm just living in a mere illusion of what is real, The Matrix
:p
Score: 10 Votes (Like | Disagree)
49 months ago

I doubt it. I just don’t see people wanting to spend their life in a non-reality, it will get old quickly. Other than AR walking navigation in places you’ve never been, I don’t see use cases that make sense. And you thought people were paranoid about Google Glass having a camera in public, this thing sounds much worse. And no I don’t see headsets replacing smartphones for most people. I mean seriously, replace a small device with a large bulky device that always draws more energy and can only be used if you are wearing it on your head? No thanks
People already do spend a serious part of their lives on several different non-realities. Playing games in front of a computer monitor (or TV) or watching Netflix and other streaming services kind of fits the definition.

Having a wearable makes the experience more immersive. If well executed (light, confortable, good looking with good battery life), it may also allow for a portable much better experience than the one you currently get from your phone. Playing games and watching streaming on a tiny screen is no match to what you can do with good VR equipment. Its just more convenient because the thing fits in your pocket and people have become accustomed to the idea of having other people around staring at a small rectangle of metal and glass. Entertainment is already a huge market and it would justify the existence of such device on its own (granted, not for 3000$... although I might end up eating my words but I doubt it will cost that much).

But AR is even more interesting than VR, in my opinion. And it becomes more useful as it can integrate your regular life. As you said, navigation is one interesting application. How about cooking, where you have access to the recipe without touching a screen, even as you move around in your kitchen? How about working and having instant access to user manuals or technical specifications? How about buying a new appliance and knowing how to operate it, just by looking at it, where "bubbles" just float next to different buttons to let you know what they do. How about driving your car while having a virtual HUD showing you your speed and reminding you the speed limit in that particular road? How about turning sports into a game... you do not go out for a walk or a run... you're running for your life, avoiding zombies, if that's your kind of thing...

And yes, AR gaming might be the next great thing. A killer application. Everything, everywhere becomes a game. Some very clever people may turn these games into learning experiences for children, for example. They may learn geography like never before, looking at virtual representations of mountains and rivers that they cannot visit in real life. Remember what Pokémon Go did when it came out. It set a lot of people (and kids) in motion. You may say that it got old pretty quickly, but that was just one game (and not very interesting, by the way). We're talking about a platform here, that may allow you to turn your surroundings, any surroundings (!!!) into a game or an interactive learning experience. A good development framework (Apple style) and a powerful App Store would probably attract very talented developers with very interesting ideas.

But we will have to wait and see what Apple has to show (if they ever really unveil a product). I'm pretty excited about this whole thing because I have a VR headset (HP Reverb G2) and the experience is really amazing. But the thing is bulky and so uncomfortable with all the cables around. Image quality is good, not great and if you move your eyes a bit from the center of the image, everything looks blurry...

I just don't think technology is quite there yet. I would really like to be proven wrong. Apple usually come late to the party but they end up doing things much better than the rest and showing the way.
Score: 10 Votes (Like | Disagree)
49 months ago

I doubt it. I just don’t see people wanting to spend their life in a non-reality, it will get old quickly. Other than AR walking navigation in places you’ve never been, I don’t see use cases that make sense. And you thought people were paranoid about Google Glass having a camera in public, this thing sounds much worse. And no I don’t see headsets replacing smartphones for most people. I mean seriously, replace a small device with a large bulky device that always draws more energy and can only be used if you are wearing it on your head? No thanks
They won't. AR is a tool to help solve problems or complete complicated tasks - such as doctors using AR-assisted surgery on heart patients, which is being used today. Just as *one* example.

It's not a place to spend one's life.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
49 months ago

This. This scares me a lot.
The fact that more and more people won’t be physically at a said event, hence all watching from the same point of view, is exactly this: they won’t be looking through their own eyes, but from someone/something else’s point of view.
And what happens if we all get used to have one point of view?
There is gonna be less and less diversity, people will all think alike, like sheep, and goodbye critical thinking.
It’s already like this for movies and tv shows.
I don't see how you can equate everybody being able to get the best / preferred seat in a concert irrespective of everyone else with the loss of critical thinking / perspective.
Score: 5 Votes (Like | Disagree)