Apple Keeping iPhone Production Target Unchanged at 220 Million Units for 2022

Apple plans to produce roughly 220 million iPhone units in 2022, a production target that is mostly unchanged from the previous year despite supply chain constraints and expected high demand for new iPhones this fall, Bloomberg reports.

Apple iPhone 13 Pro color lineup 2022
Apple has reportedly told its suppliers that it still wants to make up to 220 million ‌iPhone‌ units this year, a target that is less than what market experts were expecting. Driven largely by the new iPhone 14 models expected in the fall, analysts were expecting a production target closer to 240 million units, according to the report.

The company is asking suppliers to assemble roughly 220 million iPhones, about the same as last year, according to people familiar with its projections, who asked not to be named as they’re not public. Market forecasts have hovered closer to 240 million units, driven by an expected major update to the iPhone in the fall. But the mobile industry has gotten off to a difficult start to the year and production estimates are down across the board.

The unchanged target from 2021 comes despite Apple's struggles with meeting the demand for existing products. Multiple products, including the company's latest Macs, remain back-ordered for several weeks if not months due to supply chain woes fueled by COVID-19 lockdowns and restrictions.

This fall, Apple is planning to unveil the ‌iPhone 14‌ lineup with an updated design, better cameras, performance, and more. The 2022 iPhones are expected to be a larger update than the iPhone 13 series this past fall, which brought minor updates to the cameras, improved display technology, and a new chip. Learn more about what Apple has planned for the ‌iPhone 14‌ with our roundup.

Top Rated Comments

Deguello Avatar
9 months ago

WOW! So technically there are 326.7 million people currently in The Whole USA.

And Apple wants to sell 220 Million iPhone 14's .

That just blows my mind.

2/3 of the USA are all buying a new iPhone 14?

What will be production of the iPhone 15? Whats left over? 106 107 Million?
Just spitballing, but it may be that Apple plans to make iPhone sales outside of the USA.
Score: 10 Votes (Like | Disagree)
desslr Avatar
9 months ago
Analysts were expecting MORE than last year, are they joking? Inflation across the world is SOARING and is going to get worse by September. Apple are being cautious and rightly so - they are going to struggle this cycle, less so than rivals but struggle nevertheless.

Now more than ever people will be holding on to their devices longer and prioritising their shrinking disposable income.
Score: 2 Votes (Like | Disagree)
djcerla Avatar
9 months ago

If Apple is smart it will call the iPhone a "reference design" and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures. It should do that immediately before it's too late.
John Dvorak, 2007
Score: 2 Votes (Like | Disagree)
_Spinn_ Avatar
9 months ago
I'm impressed that Apple expects things to remain consistent despite all the issues going on with inflation and the supply chain.
Score: 1 Votes (Like | Disagree)
citysnaps Avatar
9 months ago

John Dvorak, 2007
Yep. And here we are, 15 years later, and Apple is manufacturing and selling roughly 600,000 per day every day of the year (on the average).
Score: 1 Votes (Like | Disagree)
svish Avatar
9 months ago
Every year iPhone sells well. This year the non Pro 6.7” model should be doing very well. A large screen without the ‘Pro’ price will be very welcome.
Score: 1 Votes (Like | Disagree)

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