Apple Reportedly Planning New Nutrition and Payment Services Alongside Fitness+ Improvements
Apple is planning to introduce several improvements for Apple Fitness+ and Apple Pay this year, and has explored offering an all-new groceries service that integrates with the Health app, according to Bloomberg's Mark Gurman.
In the latest edition of his Power On newsletter, Gurman outlined his expectations for new Apple services this year. Two finance-related Apple services are purportedly in development, including a hardware subscription program and a "buy now, pay later" service for Apple Pay transactions, designed to allow customers to pay for Apple Pay purchases in installments over time, rivalling existing services like Klarna.
Last month, Gurman explained that the hardware subscription program would allow customers to pay a monthly fee and gain access to an iPhone, iPad, or Mac for the duration of the subscription. Apple is said to be aiming to make the process of buying an iPhone or an iPad "on par" with purchasing iCloud storage or paying for an Apple Music subscription, with customers able to subscribe to hardware with their Apple ID and App Store account.
The service is rumored to be Apple's "biggest push yet" into recurring sales, and while it has been working on hardware subscriptions for months, it was apparently pushed back to focus on the "buy now, pay later" Apple Pay service. Gurman claims that Apple is working to implement hardware subscriptions by the end of 2022, but it potentially could be delayed to 2023 or canceled entirely.
Moreover, Apple is reportedly planning to add new workout types to Apple Fitness+ with iOS 16 later this year. In addition, Apple is said to have explored offering an "Instacart-like service that integrates with nutrition data in the Health app." Gurman noted that the service sounds potentially complex to implement and "fairly low-margin." He added that he is also hoping for substantial upgrades to Apple TV+ this year.
Expansion of Apple's range of services have been a topic of speculation for some analysts, with Loup Ventures suggesting that Apple could offer "Podcasts+," "Stocks+," "Mail+," and "Health+" in the future.
Popular Stories
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain.
According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement.
Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week.
With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020.
Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg.
Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...
