Meta Plans to Take a Nearly 50% Commission on Purchases Made Inside the 'Metaverse' Despite Complaining About Apple's 30% App Store Cut

Meta, better known as Facebook, plans to take a nearly 50% commission on digital asset purchases made inside the "metaverse," the company has revealed, months after it had complained about the maximum 30% cut that Apple takes for purchases through the App Store.

facebook meta
This week, Meta announced new ways it's allowing creators to monetize and earn money from the "metaverse." One way it's enabling that is through letting creators sell NFTs, or non-fungible tokens, through its Horizon Worlds platform. In the post, Meta declined to specify how much of a cut it would take for those purchases, but a company spokesperson told CNBC it would be 47.5% commission, inclusive of a 30% hardware fee and a 17.5% platform charge:

A Meta spokesperson confirmed to CNBC Wednesday that Meta will take an overall cut of up to 47.5% on each transaction. That includes a “hardware platform fee” of 30% for sales made through the Meta Quest Store, where it sells apps and games for its virtual reality headsets. On top of that, Horizon Worlds, will charge a 17.5% fee.

Meta's vice president of Horizons, Vivek Sharma, told The Verge that the nearly 50% commission is "a pretty competitive rate in the market," adding "we believe in the other platforms being able to have their share."

Ironically, Meta itself, including company CEO Mark Zuckerberg, has been vocal about Apple's 15% to 30% cut from the ‌App Store‌. In June, Zuckerberg wrote on Facebook that Meta would be keeping paid online events, subscriptions, badges, and other products free for creators until 2023, and after that, Meta would announce a commission that is "less than the 30% that Apple and others take."

In another post a few months later taking aim at Apple's policy, Zuckerberg said that the ‌App Store‌ cut makes "opportunities for creators to make money from their work" harder. Facebook has a long history of calling Apple's ‌App Store‌ and its 15% to 30% commission "monopolistic" and harmful to customers, adding the platform "blocks innovation [and] blocks competition." Apple and Meta had a public dispute in 2020 where the Cupertino tech giant refused an update to the Facebook app that highlighted the 30% ‌App Store‌ fee.

Update: Apple has responded to the plan by saying it "lays bare Meta's hypocrisy." Apple added that as Meta takes aim at the ‌App Store‌ fees, the social media giant will "happily take from the creators and small businesses that use their own."

Tag: Meta

Top Rated Comments

OmegaRed1723 Avatar
6 weeks ago
What's 50% of $0?
Score: 139 Votes (Like | Disagree)
Channan Avatar
6 weeks ago
I wish this company would follow MySpace into the grave already.
Score: 128 Votes (Like | Disagree)
Drew Johnston Avatar
6 weeks ago
Facebook certainly wouldn't be getting any of my money.
Score: 54 Votes (Like | Disagree)
Random_Matt Avatar
6 weeks ago
Such a hateable person.
Score: 32 Votes (Like | Disagree)
andrewxgx Avatar
6 weeks ago
for their defense, were talking about imaginary nonexistent items in imaginary nonexistent world
if you pay any real world monies for this you kinda deserve to be ripped by seller and marketplace
Score: 27 Votes (Like | Disagree)
Anson_431 Avatar
6 weeks ago
Facebook just never fails to disappoint lol
Score: 26 Votes (Like | Disagree)

Related Stories

tim cook mark zuckerberg

Apple Says Plan for Nearly 50% Commission on Metaverse Purchases 'Lays Bare Meta's Hypocrisy'

Thursday April 14, 2022 5:21 am PDT by
Apple has responded to Meta's plan to take a nearly 50% commission for digital asset purchases made inside the metaverse after complaining about fees in the App Store, calling the decision hypocritical. Yesterday, it was revealed that Meta, more commonly known as Facebook, plans to take a steep 47.5% commission for digital asset purchases made inside the so-called "metaverse." The 47.5%...
iOS App Store General Feature Sqaure Complement

Elon Musk Says Apple's 30% App Store Fee is 'Literally 10 Times Higher Than It Should Be'

Tuesday May 3, 2022 11:01 am PDT by
Tesla CEO Elon Musk today took to Twitter to once again criticize Apple's App Store fees, calling the cut that Apple takes from developers "definitely not ok" and likening it to a "30% tax on the internet." He went on to say that the fee is "literally 10 times higher than it should be." Apple takes a 30 percent cut from app developers who make over $1 million through the App Store on an...
Facebook Feature

Facebook Finds New Way to Avoid Apple's In-App Purchases With Creator Subscription Links

Wednesday November 3, 2021 11:52 am PDT by
Meta CEO Mark Zuckerberg today announced changes to Facebook's "Subscriptions" tool, which will see Facebook testing Apple's App Store guidelines in an effort to secure more money for content creators. With Subscriptions, content creators can allow their fans to sign up to pay them a monthly subscription fee, similar to Patreon. Going forward, Facebook is implementing a "promotional link" in ...
iOS App Store General Feature Desaturated

Apple-Commissioned Study Touts App Store Job Growth and Success of Small Developers

Wednesday May 25, 2022 6:00 am PDT by
Apple today shared details on developer studies sourced from economists at Analysis Group (commissioned by Apple) and the Progressive Policy Group, with the reports aimed at highlighting the successes of small businesses and independent developers on the App Store. Between 2019 and 2021, earnings for small developers increased by 113 percent, outpacing the growth of larger developers,...
app store blue banner epic 1

Epic Games CEO Tim Sweeney Calls Apple's App Store a 'Disservice to Developers'

Thursday May 26, 2022 1:35 am PDT by
Epic Games CEO Tim Sweeney has called Apple's App Store, which has helped app makers earn over $260 billion since its launch, a "disservice to developers" that forces them to treat their apps as "sub-par." Sweeney made the comments in an exclusive interview with the Financial Times, where he repeated Epic Games' previous talking points about Apple and how it is "anti-competitive" and...
iOS App Store General Feature Dock

Apple Hit With Multibillion-Euro Lawsuit for 'Overcharging' App Store Users

Wednesday March 30, 2022 3:44 am PDT by
Apple is facing a new multibillion-euro lawsuit out of The Netherlands that alleges the company overcharges users who purchase apps and in-app subscriptions through the App Store and accuses Apple of partaking in "market dominance" and "anti-competitive practices." The foundation spearheading the lawsuit is the Consumer Competition Claims Foundation, which describes itself as "an independent ...
iOS App Store General Feature Clorange

Apple Reminds Developers About $250 to $30K Payments From Apple Lawsuit Settlement

Monday April 25, 2022 10:29 am PDT by
Apple today reminded developers that they can submit a claim for the Small Developer Assistance Fund, a pool of money that Apple is providing to developers as part of a $100 million class-action lawsuit settlement over its App Store policies. Apple has been accepting submissions since January, and is today reminding developers have until May 20 to make a claim through the Small Developer...
apple japan new year promotion 2022

Apple Protests Call for Third-Party App Stores and Lower Platform Fees in Japan

Tuesday April 26, 2022 5:23 am PDT by
Apple today hit back at a report from the Japanese government indicating that the company could be hit with new regulation to ensure fair competition in the smartphone operating system market, The Japan Times reports. The Japanese government's interim report expressed concern over Apple and Google's control of the smartphone operating system market, particularly with regards to pre-installed ...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...