Apple Making It Easier For Customers to Donate to Those in Need in Ukraine

Apple is making it easier for customers to donate to the ongoing crisis in Ukraine through UNICEF by adding a banner on top of its website that directs users to an iTunes page that allows them to donate up to $200 using their Apple ID payment method.

unicef apple Ukraine donations
Apple says that all donations made through the iTunes portal will go directly to UNICEF USA and its ongoing efforts in Ukraine to support families impacted by the war. Apple has already announced several steps it is taking in response to the situation in Ukraine, including ceasing sales operations in Russia and the removal of several Russian state-sponsored news outlets from the App Store.

Apple's CEO Tim Cook in a letter to staff this week, obtained by MacRumors, also said that Apple would match employee donations to eligible organizations aiding in Ukraine at a rate of 2:1, retroactive for donations made since February 25. Cook has publicly said Apple will donate to efforts in Ukraine, and Apple has said it is "deeply concerned" about the ongoing conflict.

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Tag: Ukraine

Top Rated Comments

citysnaps Avatar
12 months ago

Very interesting how Tim Cook only stopped sales in Russia after the currency crash there. This is the guy who claims to care about freedom of speech, gay rights, etc but he does everything to comply with Russian laws instead of standing up for his so called beliefs.
What's really very interesting is how some people manage to use Apple's generosity as a way to edge in and slag on TC/Apple. Despite knowing corporate decisions are never made instantaneously, and that United States law prevents companies from engaging in political matters/causes (freedom of speech, gay rights, etc) in other countries.
Score: 32 Votes (Like | Disagree)
I7guy Avatar
12 months ago
Terrible situation and glad apple is adding it’s hat into the ring of companies providing support.
Score: 24 Votes (Like | Disagree)
ouimetnick Avatar
12 months ago
Very interesting how Tim Cook only stopped sales in Russia after the currency crash there. This is the guy who claims to care about freedom of speech, gay rights, etc but he does everything to comply with Russian laws instead of standing up for his so called beliefs.
Score: 22 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
12 months ago
Wow! Makes it so much easier to donate. I will be donating a good chunk of money, today. It is much needed. ??

Thanks, Apple.
Score: 21 Votes (Like | Disagree)
coolfactor Avatar
12 months ago

Very interesting how Tim Cook only stopped sales in Russia after the currency crash there. This is the guy who claims to care about freedom of speech, gay rights, etc but he does everything to comply with Russian laws instead of standing up for his so called beliefs.
Very interesting how you take the timing and make it fit your own personal interpretation.

The situation was evolving and anybody taking action was right to proceed cautiously. Remember, in Russia, many there are against the war, and they are directly affected by any actions taken, even though they are not the responsible parties. So yes, a cautious, calculated approach is warranted.
Score: 16 Votes (Like | Disagree)
Glideslope Avatar
12 months ago

Very interesting how Tim Cook only stopped sales in Russia after the currency crash there. This is the guy who claims to care about freedom of speech, gay rights, etc but he does everything to comply with Russian laws instead of standing up for his so called beliefs.
Totally valid observation. However, he does have an obligation to AAPL Holders as well.
Score: 16 Votes (Like | Disagree)

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