Apple Launching Limited-Edition 'Year of the Tiger' Beats Studio Buds

Apple this week unveiled limited-edition Beats Studio Buds in celebration of the Lunar New Year on February 1, 2022. The custom Beats feature a red design with gold tiger print accents on the earbuds and charging case as a tribute to the Year of the Tiger.

beats studio buds lunar new year
The limited-edition Studio Buds will be available on January 1 and only in China, with pricing set at 1,099 yuan, which is the same price as the standard Studio Buds.

Beats Studio Buds launched in June 2021 and are available in red, black, and white for $149 through Apple's online store. The wireless earbuds feature a compact round design without any "stems" dropping below the ears, active noise cancellation with up to five hours of listening time per charge, hands-free "Hey Siri" support, IPX4-rated sweat and water resistance, Find My support, and a USB-C wired charging case.

Apple is also celebrating the Year of the Tiger with a limited-edition AirTag in Japan. As part of a Japanese New Year promotion, the first 20,000 customers in Japan who order a new iPhone 12, iPhone 12 mini, or iPhone SE from Apple on January 2 or January 3 will receive the AirTag, which is stamped with a custom-designed tiger emoji.

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Top Rated Comments

hrMACnstuff Avatar
32 months ago
everyone is obsessed with china but nobody wants to move there. interesting.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
32 months ago

They don’t ever do these limited editions here in the US right?
They never have. Not sure why? But it would be nice if they can.
Score: 6 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
32 months ago
Lovely! I Love them. They look great. The fact it’s the same price as the other models makes it even better. Limited edition, they will sell out quickly.



Attachment Image
Score: 5 Votes (Like | Disagree)
cyberslammer Avatar
32 months ago
Can we get limited edition Tiger Blood earbuds?

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Score: 4 Votes (Like | Disagree)
5105973 Avatar
32 months ago

We don't celebrate Chinese New Year, different traditions etc. And by the way, Apple does occasionally release limited edition things in the US.

https://www.apple.com/newsroom/2021/06/apple-watch-international-collection-bands-show-love-of-country/

https://www.macrumors.com/2021/11/30/beats-studio-buds-union/
The thing is, we have a huge population of Asian Americans, specifically Chinese-Americans, who do celebrate lunar new year. So I am surprised these aren’t sold here at all. I guess Apple has done the analysis and knows the demand just wouldn’t be high enough to meet their goals.
Score: 3 Votes (Like | Disagree)
Apple$ Avatar
32 months ago
They look great! Love the golden stripes....
Score: 3 Votes (Like | Disagree)