2022 'MacBook' and 'iMac Pro' Could Help Apple Simplify Its Naming Strategy

Apple could be looking to simplify the naming of its product lineups, most noticeably with the launch of a "MacBook" and "iMac Pro" in 2022, according to recent rumors.

apple devices security bug bounty mac iphone ipad
Apple is believed to be preparing to launch five new Macs in 2022, including a new high-end ‌iMac‌, a redesigned MacBook Air, an updated Mac mini, entry-level MacBook Pro, and Mac Pro with Apple silicon.

While multiple reports indicate that Apple is working on a direct successor to 2020's ‌MacBook Air‌, a recent rumor from the leaker known as "Dylandkt" claimed that this new model may not be branded as the "‌MacBook Air‌." Instead, it would simply be the "MacBook."

This would not be the first time Apple has offered a "MacBook." The company sold a MacBook from 2006 to 2012, and again from 2015 to 2019. The last 12-inch MacBook model offered the same low-powered, tapered, USB-C-centric, and fanless design of the subsequent ‌MacBook Air‌, so they were clearly positioned as similar devices.

Elsewhere in the product lineup, the inverse may happen with the ‌iMac‌. In recent years, Apple has sold two main ‌iMac‌ models: a 21.5-inch model and a more powerful 27-inch model. Earlier this year, the 21.5-inch model was replaced with an all-new 24-inch model with the M1 chip. The 27-inch model has yet to receive a redesign or an update with Apple silicon, but another rumor from Dylandkt claims that the new model could actually be called the "‌iMac‌ Pro."

Apple previously offered an ‌iMac‌ Pro in Space Gray from 2017, in addition to the other two ‌iMac‌ models, but the machine was discontinued in early 2021. The high-end ‌iMac‌ model rumored to launch next year is expected to feature a different design, more ports, and more powerful chips compared to the 24-inch model. The "‌iMac‌ Pro" moniker could make it clearer to customers that the larger, high-end ‌iMac‌ is a professional machine that is significantly different from its smaller sibling, rather than just calling both models the "‌iMac‌" as in previous years.

These changes would mean that there was simply the "MacBook" and "‌MacBook Pro‌" in terms of Apple laptops, and the "‌iMac‌" and "‌iMac‌ Pro" for Apple all-in-one desktops. This would also bring the Mac more in line with the iPhone, where there is primarily only the "‌iPhone‌ 13" and "‌iPhone‌ 13 Pro."

As machines that are expected to get a major overhaul, it seems plausible that Apple could use the launch of the "MacBook" and "‌iMac‌ Pro" to simplify the Mac lineup's naming. Apple once considered launching an "Apple Watch Pro", but there is no sign of the "Pro" label coming to the Apple Watch for 2022 even though a new model with a "rugged" casing designed for sports and challenging environments is reportedly on the way.

The iPad lineup, on the other hand, remains an open question due to the prominence of the iPad Air, which is offered in between the entry-level ‌iPad‌ and the high-end iPad Pro, so Apple could yet have some way to go before it achieves consistency across the naming of its major products.

Related Roundups: iMac, MacBook Air
Related Forums: iMac, MacBook Air

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...

Top Rated Comments

macduke Avatar
49 months ago
I want a Mac Mini Pro. Just put a Max chip in there. I don’t care if it somehow has a notch too.
Score: 44 Votes (Like | Disagree)
ThomasJL Avatar
49 months ago
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Score: 37 Votes (Like | Disagree)
bluewalt Avatar
49 months ago
For the iPad, They could have used "SE" for entry level, "iPad" for the current "iPad Air", and "iPad Pro". This would give an entire uniformity.
Score: 36 Votes (Like | Disagree)
HMFIC03 Avatar
49 months ago
No matter what’s it’s called it will never be more confusing than PC model names. A total under appreciated feature of macs is the simplicity of viewing the mfr year and specs in one place on all macs. The three different PC modes I have in my work office required lots of internet scouring to figure out build dates and specs.
Score: 33 Votes (Like | Disagree)
deckard666 Avatar
49 months ago

“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
I like the idea Tim single handedly does product names ? Perhaps he does the catering too ?
Score: 19 Votes (Like | Disagree)
dszakal Avatar
49 months ago
I want to buy an iMac Air Pro Plus Max Rewards Program++
Score: 14 Votes (Like | Disagree)