Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products.
The role will include "working closely with Apple's UI frameworks, Human Interface designers and system software teams" in building out Apple's augmented and virtual reality experiences. "This role will push you to think outside-the-box, and solve incredibly ambitious and interesting problems in the AR/VR space," the job listing adds.
Following years of research and development, Apple is expected to release its first AR-focused device in 2022. The device, likely to come in the form of a headset, will be Apple's first major push into the increasingly vibrant AR and VR space. The company's first headset is not expected to be a mainstream hit at first, with credible reports suggesting it will remain a niche product aimed largely at developers for media consumption, communication, and gaming.
Further down the line, Apple plans to release augmented reality glasses. These glasses, unlike the headset, will be in a smaller form factor and are likely to appeal more to the masses. "Apple Glasses" are expected to debut by 2025 at the earliest, with the second generation of Apple's AR headset now rumored to launch in 2024.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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AR is where it is at. Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).
You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages). If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.
As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.
All pricing labels, paper notices, stickers etc will all dissappear. As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately. Add a new product to shelves, same story.
Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step. Diagnosing a hardware problem, status shows on the HUD.
It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.
The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Interesting comments here calling for a "killer app".
An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.
That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.
