First Apple Mixed Reality Headset Rumored to Focus on Gaming, Media, and Communication

Apple's rumored augmented reality (AR) and virtual reality (VR) headset will focus on gaming, media consumption, and communication, according to Bloomberg's Mark Gurman.

apple view concept right cornerConcept render of Apple's rumored AR headset by Antonio De Rosa

Gurman, who often reveals accurate insights into Apple's plans, outlined the broad use-cases that users can expect from the company's mixed reality headset in his weekly "Power On" newsletter.

Analyst Ming-Chi Kuo recently explained that Apple is preparing to position its headset to be capable of replacing the iPhone in 10 years, but Gurman today clarified that the first-generation version of the device will not be a Mac, iPhone or iPad replacement from the start.

Instead, Gurman believes that the headset will focus on three "killer" features: gaming, media consumption, and communication.

Gaming should be a strong focus of the machine, especially given that it will have multiple processors, a fan, extremely high resolution displays and its own App Store. Look for Apple to position the device as a dream for game developers. Next, media consumption. I expect Apple to work with media partners to create content that can be watched in VR on the device. Third, communications. Look for Animojis and a VR FaceTime-like experience to be the new-age Zoom.

A large number of details about the headset's hardware and specifications have now been reported, with the device rumored to feature a lightweight design, two main processors, two 4K micro LED displays, 15 optical modules, eye-tracking, Wi-Fi 6E connectivity, and more. Apple has filed a number of patents related to the device's potential software and while it is expected to feature a see-through AR mode, the anticipated software features Gurman outlined today are among the limited number of rumors around the device's functionality.

With Apple's mixed reality headset now "approaching liftoff," according to Morgan Stanley analysts, Kuo believes that the device will begin mass production in the second quarter of 2022 and launch in the fourth quarter of 2022. For more information about the Apple's AR and VR plans, see our detailed roundup that outlines everything rumors and leaks say we can expect.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

Yvan256 Avatar
55 months ago
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.” ― Steve Jobs

After experiencing a few AR demos through my iPhone SE 2, as well as playing games on a PS4/PS VR setup, I can't wait to see what the future is going to be. I see a lot more potential for AR glasses than phones, tablets and watches. AR glasses are the only thing that do not require to be held with your hand(s) and have a huge display area that also doesn't require you to lose focus of what's around you. It's the merging of the digital world on top of the real physical world.

This rumoured headset, while expensive, is only the first step, like the first iPhone. Compare that first iPhone to what we have today. The future is coming a lot faster than most people think.
Score: 24 Votes (Like | Disagree)
FaustsHausUK Avatar
55 months ago
For those of us who don’t like voice control, nor want a vision-restricting gizmo strapped to our faces, how exactly will this replace the iPhone?
Score: 23 Votes (Like | Disagree)
55 months ago
I mean… yeah.
What else would they focus on?
Also honest question here.
I’m a completely blind Apple user.
Every device of there’s, from the iPhone and iPad to the Mac to the Watch to the Apple TV and even the HomePod are extremely accessible, the leaders in their field.
If these glasses are truly the iPhone killer, how is Apple going to sell these things to someone like me?
How do you make Apple Glass a fully accessible product like an iPhone or a Mac
Score: 17 Votes (Like | Disagree)
Yvan256 Avatar
55 months ago

gaming, media consumption, communications = "killer" features? LMAO.

Tech looking for a user case ...

Now, wearable computing has its use cases in business, eg remote diagnostics, inspection and such, would be great for that, but, for consumers, gaming, yes, I'm not arguing, but media and comm? for nerds, sure, but for the "average" consumer, not so much ... and if history will prove me wrong in 10 years ...
Nerds told people in the 1980's that everyone would have a computer in their house in the future.
Techies told people in the 1990's that everyone would be using the Internet in the future.
Prosumers told people in the 2000's that everyone would have a cellphone in the future.
Most people have been using technology since the 2010's and here we are at the end of 2021, where there's no such thing as average consumers not using cutting-edge technologies anymore.

If the technology cycle is roughly the same then it means basically everyone will be wearing AR glasses by 2031~2041 and people without a pair will be seen the same way as someone without a smartphone in 2021.
Score: 11 Votes (Like | Disagree)
diamornte Avatar
55 months ago

I feel like Gurman had nothing better to do today so he decided to make things up.

So I guess the target market is going to be the kids?

Is there even a big demand for it? Who said it’s coming to replace the iPhone ?
So many commenters with no vision or imagination. Is there a big demand for it? Was there a big demand for iPhone 1 before it came out?
Score: 9 Votes (Like | Disagree)
55 months ago
Imagine my surprise.

What else would you use it for?
Score: 9 Votes (Like | Disagree)