Twitter Deploying Top-Spec MacBook Pros Across App Development Teams

Twitter is deploying top-spec MacBook Pros with the M1 Max Apple silicon chip to all of its iOS and Android engineers for app development, representing yet another push for the adoption of Apple silicon Macs in the enterprise.

macbook pro 2021 side by side
The news was shared by John Szumski, a senior staffer at Twitter for the company's mobile platforms. In a tweet, Szumski said that Twitter will be rolling out fully-maxed-out MacBook Pros to all of its iOS and Android engineers. Szumski added that the new Apple silicon Macs are showing significant improvements in top-line performance for Twitter's app development compared to currently used Intel Macs.


An engineer at Reddit also shared a similar sentiment. Jameson, a staff engineer at Reddit, said that the new MacBook Pros have cut Reddit's app build time by 50%, yielding improved productivity for engineers. Breaking down the cost of deploying new MacBook Pros to Reddit's engineers, Jameson said, "for a team of 9, $32k of laptops will actually save $100k in productivity over 2022."

Apple promises considerable improvements for developers with the new M1 Pro and ‌M1 Max‌ Apple silicon chips. According to tests done by Apple, the 10-core CPU ‌M1 Pro‌ and ‌M1 Max‌ chips in the large 16-inch MacBook Pro offer 3.7x faster Xcode build times than the 8-core Intel i9 16-inch MacBook Pro. In terms of power efficiency and battery life, Apple says the new chips allow developers to "compile up to four times as much code in Xcode" on a single battery charge.

Related Roundup: 14 & 16" MacBook Pro
Related Forum: MacBook Pro

Top Rated Comments

ChristianSelig Avatar
3 weeks ago
Story update: Twitter says previously used Intel machines won't go to waste, will be repurposed as space heaters during winter months of Twitter offices.
Score: 69 Votes (Like | Disagree)
th1nk Avatar
3 weeks ago
I bet some of the developers are sad that their coffee breaks during compilation are so much shorter now. ?
Score: 37 Votes (Like | Disagree)
TrueBlou Avatar
3 weeks ago

I bet some of the developers are sad that their coffee breaks during compilation are so much shorter now. ?
Funny, one of the first comments I made on here in regards to Xcode on my M1 Pro, was that I hit compile and did my usual, I’m going to make coffee move. I didn’t even get out of the room before it finished. I may need to move my coffee machine closer, the alternative is unthinkable :D
Score: 30 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
3 weeks ago
But but Apple’s doomed now Alder Lake is here?
Score: 27 Votes (Like | Disagree)
contacos Avatar
3 weeks ago
Lucky! I got a new crappy Dell form work, which is about to launch for Mars every time I open Teams for 5 Minutes and therefore I do all my work from my personal 14inch MBP :D
Score: 23 Votes (Like | Disagree)
leman Avatar
3 weeks ago
Yep, and that's what this all is about. M1 Pro/Max builds software as quickly as a fully loaded enthusiast-class x86 desktop CPU drawing over 200W, so it's an incredible tool for software developers.

Although I am surprised Twitter would choose the M1 Max, what do they need the GPU for?
Score: 18 Votes (Like | Disagree)

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