Twitter Deploying Top-Spec MacBook Pros Across App Development Teams

Twitter is deploying top-spec MacBook Pros with the M1 Max Apple silicon chip to all of its iOS and Android engineers for app development, representing yet another push for the adoption of Apple silicon Macs in the enterprise.

macbook pro 2021 side by side
The news was shared by John Szumski, a senior staffer at Twitter for the company's mobile platforms. In a tweet, Szumski said that Twitter will be rolling out fully-maxed-out MacBook Pros to all of its iOS and Android engineers. Szumski added that the new Apple silicon Macs are showing significant improvements in top-line performance for Twitter's app development compared to currently used Intel Macs.


An engineer at Reddit also shared a similar sentiment. Jameson, a staff engineer at Reddit, said that the new MacBook Pros have cut Reddit's app build time by 50%, yielding improved productivity for engineers. Breaking down the cost of deploying new MacBook Pros to Reddit's engineers, Jameson said, "for a team of 9, $32k of laptops will actually save $100k in productivity over 2022."

Apple promises considerable improvements for developers with the new M1 Pro and ‌M1 Max‌ Apple silicon chips. According to tests done by Apple, the 10-core CPU ‌M1 Pro‌ and ‌M1 Max‌ chips in the large 16-inch MacBook Pro offer 3.7x faster Xcode build times than the 8-core Intel i9 16-inch MacBook Pro. In terms of power efficiency and battery life, Apple says the new chips allow developers to "compile up to four times as much code in Xcode" on a single battery charge.

Related Roundup: MacBook Pro 14 & 16"
Related Forum: MacBook Pro

Popular Stories

space black mbp

Apple Potentially Facing Worst Leak Since iPhone 4 Was Left in a Bar

Monday October 7, 2024 3:03 pm PDT by
Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010. The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just...
iPhone 17 Slim Feature Single Camera 2

10 Reasons to Wait for Next Year's iPhone 17

Tuesday October 8, 2024 5:45 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad mini review thumb

iPad Mini 7 Coming Next Month: What to Expect

Tuesday October 8, 2024 6:16 am PDT by
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...
Generic iOS 18

iOS 18.1 With Apple Intelligence: New Features, Release Date, and More

Thursday October 10, 2024 8:26 am PDT by
iOS 18.1 will be released to the public in the coming weeks, and the software update introduces the first Apple Intelligence features for the iPhone. Below, we outline when to expect iOS 18.1 to be released. iOS 18.1: Apple Intelligence Features Here are some of the key Apple Intelligence features in the iOS 18.1 beta so far: A few Siri enhancements, including improved understanding...
apple tv 4k yellow bg feature

Waiting for a New Apple TV? Here's What the Latest Rumors Say

Tuesday October 8, 2024 8:57 am PDT by
The current Apple TV was released two years ago this month, so you may be wondering when the next model will be released. Below, we recap rumors about a next-generation Apple TV. In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:Beyond the future smart displays and new speaker, Apple is working on revamping its TV box....
Generic iOS 18

Everything New in iOS 18.1 Beta 6

Monday October 7, 2024 4:27 pm PDT by
We're nearing the end of the iOS 18.1 beta testing process, but Apple is continuing to make tweaks to refine built-in features ahead of when the software launches. With testing winding down, there are fewer new additions, but Apple has made changes worth noting. The new beta is available for both developers and public beta testers. Control Center In the Control Center, Apple has added new...

Top Rated Comments

ChristianSelig Avatar
38 months ago
Story update: Twitter says previously used Intel machines won't go to waste, will be repurposed as space heaters during winter months of Twitter offices.
Score: 69 Votes (Like | Disagree)
th1nk Avatar
38 months ago
I bet some of the developers are sad that their coffee breaks during compilation are so much shorter now. ?
Score: 37 Votes (Like | Disagree)
TrueBlou Avatar
38 months ago

I bet some of the developers are sad that their coffee breaks during compilation are so much shorter now. ?
Funny, one of the first comments I made on here in regards to Xcode on my M1 Pro, was that I hit compile and did my usual, I’m going to make coffee move. I didn’t even get out of the room before it finished. I may need to move my coffee machine closer, the alternative is unthinkable :D
Score: 30 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
38 months ago
But but Apple’s doomed now Alder Lake is here?
Score: 27 Votes (Like | Disagree)
contacos Avatar
38 months ago
Lucky! I got a new crappy Dell form work, which is about to launch for Mars every time I open Teams for 5 Minutes and therefore I do all my work from my personal 14inch MBP :D
Score: 23 Votes (Like | Disagree)
leman Avatar
38 months ago
Yep, and that's what this all is about. M1 Pro/Max builds software as quickly as a fully loaded enthusiast-class x86 desktop CPU drawing over 200W, so it's an incredible tool for software developers.

Although I am surprised Twitter would choose the M1 Max, what do they need the GPU for?
Score: 18 Votes (Like | Disagree)