Gurman: Apple Watch Series 7 Will Be Available in Limited Quantities At Launch
Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman.

In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's production headaches: The company delays its Apple Watch announcement until the production issues are resolved, it goes ahead with the announcement and makes the Series 7 available in limited quantities, or Apple announces the watch but doesn't make it available until a later date.
According to Gurman, Apple will announce the Apple Watch Series 7 alongside the iPhone this month, but some models will ship later than usual or in limited quantities.
But if you can't wait to get the new watch, you may have to. My colleague Debby Wu and I reported that the new display is causing production headaches. When that happens with a new product, there are typically three outcomes: The announcement is delayed until the issues are fixed, the product launches on time in small quantities, or the device is announced on time but goes on sale later.
I'm led to believe that we'll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities.
The Apple Watch Series 7 will feature a much more dramatic design change that will make it clearly distinguishable from prior Apple Watch models. It will come in new 41mm and 45mm size options, up from 40 and 44mm, and feature updated screen technology and a flat-edged design similar to the iPhone 12. New health sensor features aren't expected, but the new model is likely to have a faster processor and possibly improved battery life.
Based on past event dates, the most likely date for the iPhone 13 and Apple Watch Series 7 event is Tuesday, September 14. For everything you can expect in the new Apple Watch, check out our dedicated guide.
Related Stories
Apple Watch Series 7 customers are starting to see their orders ship ahead of launch day on Friday, 15 October.
Some customers who obtained a launch day delivery of the Apple Watch Series 7 started to see their order switch to "Preparing to Ship" over the weekend and now orders are starting to ship. New Apple devices are typically marked as shipped as the release date approaches, even if the ...
Wednesday September 15, 2021 9:00 am PDT by
Sami FathiContrary to some recent media reporting, MacRumors can confirm that the new Apple Watch Series 7 is powered by a new S7 chip, although the S7 is based around the same CPU found in the S6 chip from the Series 6.
Apple announced the Apple Watch Series 7 during its event yesterday, but the watch will not be available until "later this fall." As a result, Apple has so far offered relatively...
Thursday September 16, 2021 6:57 am PDT by
Sami FathiGoing into an Apple fall season, excitement typically revolves around the new iPhones. This year, however, the Apple Watch stole some of the iPhone's spotlight due to reports, leaks, and rumors suggesting it would be getting a significant redesign.
One of the biggest surprises during Apple's "California streaming" event was the new Apple Watch, not because of the features or design it...
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets.
Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
The Apple Watch Series 7 will ship in mid-October with pre-orders to begin "as early as next week," claims leaker Jon Prosser, citing sources "familiar with the release."
Apple introduced the Apple Watch Series 7 at its September "California Streaming" event alongside the iPhone 13 models, but at the time, said the new Apple Watch would ship later in the fall.
There has been no official...
Apple has resolved its Apple Watch Series 7 production issues and will start mass producing the new model in mid to late September, with a launch later the same month still on schedule, according to a new investor note by analyst Ming-Chi Kuo seen by MacRumors.
The production issue of the Apple Watch 7 is mainly related to the panel side. However, it has been resolved, and mass production of...
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman.
Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
Following a report earlier this week from Nikkei Asia that claimed volume production of upcoming Apple Watch Series 7 models had been delayed due to manufacturing challenges, a new report has offered a more specific timeframe.
According to a paywalled preview of a DigiTimes report, suppliers are scheduled to ramp up Apple Watch Series 7 production starting at the end of September. That...
Popular Stories
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today.
As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release.
Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization
When customizing a photo on the Lock Screen, there are two new DuoTone and...
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade.
As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app.
It also remains...
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion.
Apple is offering a $150 gift card with the purchase ...
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas.
Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated.
Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
Top Rated Comments
Scarcity Principle. This is pure economics and marketing 101.
if i could have a nickel...
Not mentioned here, but I understand he also predicted that, in these circumstances, the watch will either be priced the same as last year's, lower than last year's, or higher.
In a special report, only for subscribers, he also said his sources confirmed that there will be new features added this year or in the coming years to Apple products!
At least Prosser makes actual predictions, even if his batting average isn't the greatest.
[Trigger warning: That's a clickbait comment! ?]