Pop star and actress Olivia Rodrigo today released the music video for her song "brutal," off of her debut album "SOUR". For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro.

olivia rodrigo

Alongside the release of the music video, Rodrigo shared a few clips on Instagram that showcased her editing the AR face masks using an ‌iPad Pro‌ and an Apple Pencil. The face masks can be seen throughout the video, and include effects like drooping tears made of fire, rainbow hearts, a robot mask, and much more.

Interscope Records, which is Rodrigo's label, has a history of using Apple to promote many of its artists. This includes Lady Gaga and Selena Gomez, both of which had music videos shot on iPhone in recent years, and Billie Eilish, whose documentary "The World's A Little Blurry" debuted on Apple TV+ earlier this summer.

Apple Music is also promoting the new music video at the top of the "Browse" tab on the iOS and macOS apps.

Top Rated Comments

steevn Avatar
37 months ago
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
Score: 24 Votes (Like | Disagree)
jimbobb24 Avatar
37 months ago
Corporate promotion is corporate.

Good luck random female popstar #64. At first listen your music is pretty generic…hope you can navigate the balance of making art with the drive for fame.
Score: 15 Votes (Like | Disagree)
BradLA Avatar
37 months ago
She's had two songs in Billboard's top 10 all summer, she's doing just fine.

[MEDIA=twitter]1429860800827645955[/MEDIA]



Score: 13 Votes (Like | Disagree)
BradLA Avatar
37 months ago

I don't have to smell an elephant's turd to know it stinks. I've smelled plenty of other turds to know it will. I don't have to smell every single variety of turd. To make a general conclusion that turds stink and a particular one I haven't will stink.

Maybe there's a chance one will smell great. But I won't spend my life. Smelling every bad one. In the hopes one mighr smell good.
One of the strangest posts I've read on MacRumors....and that's saying something.
Score: 11 Votes (Like | Disagree)
lk400 Avatar
37 months ago

3....2....1....terrible. Sounds like another no talent hack
Olivia Rodrigo can actually sing.

I’m old and at one point in life was a musician. I am the first to hate on quantized, auto tuned, same 3 chord, 12 writer pop songs. But pop has its place, and there is good pop. Check out some of her other songs - she’s actually good.

This song doesn’t show off her vocal talent so much, but I can see why it exists. Hopefully it can help some teenagers going through a hard time in this social media enabled world.
Score: 11 Votes (Like | Disagree)
lk400 Avatar
37 months ago

She's had two songs in Billboard's top 10 all summer, she's doing just fine.

[MEDIA=twitter]1429860800827645955[/MEDIA]




Clearly a hack who will never make it to the heights I have! That is, commenting crap on crappy stories on some internet website about computers!
Score: 7 Votes (Like | Disagree)

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