44% of iPhone Users Intend to Upgrade to iPhone 13, Survey Shows
Of the 44 percent of respondents that intend to upgrade to an iPhone 13 model, 38.2 percent intend to buy the 6.1-inch iPhone 13, 30.8 percent intend to buy the 6.7-inch iPhone 13 Pro Max, and 24 percent intend to buy the 6.1-inch iPhone 13 Pro.
The rumored feature that customers are most excited for in the iPhone 13 lineup is a high-refresh rate 120Hz display, according to 22 percent of survey respondents. 18.2 percent of respondents are hoping for under-display Touch ID, but may be disappointed as this is not expected to come to new iPhone models until 2023. 16 percent are anticipating an always-on display, while 10.9 percent are excited about the prospect of a smaller notch.
The responses also indicated that customers are least excited for new color options, a faster processor, reverse wireless charging, and Wi-Fi 6E connectivity, with these potential features being favored in less than five percent of survey responses.
Some of Apple's other upcoming products, such as the Apple Watch Series 7 and third-generation AirPods aroused little interest from survey respondents. 72.7 percent of respondents said that they were not interested in buying the Apple Watch Series 7 and 87.1 percent of respondents said that they were not interested in buying third-generation AirPods.
Compared to the high level of interest in upgrading to the iPhone 13, the Apple Watch Series 7 and third-generation AirPods appear to be significantly less enticing to potential customers.
SellCell's findings were based on survey responses from more than 3,000 iPhone owners aged 18 or older, based in the United States, between July 28 and August 6.